• Brand Strategy & Positioning: Developing comprehensive brand strategies, defining market positioning, and ensuring absolute brand and visual consistency across all outlets.
• Campaign & Marketing Management: Designing and managing integrated marketing campaigns across digital, social media, local events, and traditional advertising. Planning seasonal and regional promotions.
• Daily Operations & Performance Monitoring: Reviewing daily sales data, tracking social media performance, adjusting lagging digital ad campaigns, and scanning competitor activities.
• Weekly & Monthly Data Analysis: Analyzing weekly/monthly sales figures, transaction data, customer satisfaction scores, and marketing ROI. Preparing insights and monthly brand strategy updates for the Managing Director.
• Cross-Functional Collaboration: Collaborating with product development to innovate menu offerings, working with operations/finance, and engaging branch managers for unit-level execution.
• Budget & Vendor Management: Preparing and managing marketing budgets. Coordinating with marketing agencies, vendors, and service providers to ensure measurable results.
• Customer Experience & Training: Monitoring customer feedback systems to refine service delivery. Developing training programs for unit managers and staff regarding brand values and service standards.
• Crisis Management: Managing PR crises or customer service issues to protect the brand’s reputation.

Requirements

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience Duration: Minimum of three (3) years of experience in brand management or marketing.
• Industry Preference: Experience preferably within the Food and Beverage (F&B) industry.
• Track Record: Proven history of successful brand management and executing marketing campaigns.

3. Skills & Competencies

Technical & Professional Skills:

• Digital Marketing & Tool Proficiency: Advanced skills in utilizing digital marketing tools and social media platforms.
• Analytical Skills: Strong ability to interpret market data, analyze sales reports, and track campaign ROI.
• Project Management: Strong organizational, project management, and time-management skills to work under pressure and meet strict deadlines.
• Communication: Excellent verbal/written communication and presentation skills.
• Computer Literacy: Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint).

Business Behaviors & Soft Competencies:

• • Strategic Thinking: Ability to visualize an ideal future state and construct the roadmap to achieve it.
  • Results-Driven & Financial Focus: A data-driven mindset that enjoys being measured and judged by financial performance and concrete targets.
  • Creativity & Innovation: An innovative mindset geared toward fresh campaign concepts and menu innovations.
  • Leadership & Team Collaboration: Strong team management abilities to supervise branch teams and collaborate internally across departments.
  • Proactive & Self-Reliant: A self-starter who initiates opportunities and can operate independently to sustain networks and key relationships.

• Adaptability: Ability to pivot strategies quickly and thrive in a fast-paced environment.