What you are going to do:

• Own and scale web user acquisition across Meta, Google, and other channels in US markets
• Define and execute performance strategy to hit ROMI targets
• Build and implement playbooks, testing frameworks, and clear scale/kill decision criteria
• Automate and systematize UA operations, introducing SOPs and reducing manual processes
• Own the UA backlog and make data-driven decisions on what to test, scale, or stop
• Improve UA ↔ Creative collaboration through structured briefs, SLAs, and prioritization
• Use attribution data, analytics, and research insights to optimize budget allocation and performance
• Partner with marketing teams to align on strategy and execution
• Lead and develop a team people across channels and regions

What we expect from you

• 5–8+ years of hands-on experience in paid performance marketing in US markets, including 2–3+ years managing a team
• Strong expertise in Meta Ads and Google Ads at scale ($5M+ annual spend managed directly or via a team)
• Proven track record of building systems (playbooks, automation, testing frameworks)
• Strong analytical skills: confident with CAC/LTV models, ROI targets, cohort analysis, and incrementality
• Experience managing multi-market / multi-geo paid acquisition setups

Stages of interview

• HR interview
• Interview with CMO
• Hard skill interview
• Final interview with CEO
• Gathering recommendations
• Offer