JOB DETAILS:

The key purpose of this role is to deliver area sales targets—specifically sales volumes and market share—through the efficient and effective deployment of strategy and resources.

Key Roles and Responsibilities:

• • Opportunity Assessment including Market potential study, customer service analysis, and in-trade execution.
  • Resourcing and allocation of sales representatives.
  • Sales Planning and Execution: development of Quarterly / Monthly Sales Plan, Volume and market share gaps and trends, in-trade audits, implementation of Promotions, customer negotiations and consolidation of competitor activities.
  • Financial control in line with channel requirements.
  • Information Systems fully utilized and maintained in line with Company Information Protection Policy.
  • Sales measurement including Rep KPI progress monitoring, Consumable and non-consumable assets control and Post evaluations conducted.
  • Marketplace competitiveness: Customer service ethos and relationships, development, and management of corporate image.
  • Sales Administration: Sales Rep reports analyzed for action and Weekly / monthly reports compiled.
  • Performance Management implementation and employees (subordinates) development.

Key Attributes and Competencies:

• Good communication skills, both verbal and written.
• Goal driven and assertive.
• Good self-management skills.
• Consulting / Negotiating skills.
• Excellent leadership, managerial and supervisory skills in a role that requires continuous creativity and innovation.
• Excellent interpersonal and presentation skills.

Minimum Requirements:

• A minimum of a university degree in Sales, Marketing, Business Administration, or a related field.
• At least 2–3 years of proven experience in a sales or territory management role, preferably within the FMCG industry.
• Must possess a valid drivers’ license with a clean driving record.
• Familiarity with the FMCG Industry.
• Proficient in MS Office Suite (Excel, PowerPoint, Word) and experience with CRM or sales tracking systems.
• Familiarity with trade marketing principles and in-trade execution best practices.
• Strong understanding of financial metrics related to sales (e.g., ROI, revenue growth, margin management).