JOB DETAILS:

Regional Sales Manager at Mukwano Industries Uganda Limited

REGIONAL SALES MANAGER

Reporting To Sales Head - Domestic, The Successful Candidate Will;

• Regional Oversight & Company Representation
  • Overall in charge of the region, taking care of company interests and upholding the company image.
  • Maintain P&L responsibility for all the CPs in the region, ensuring cost management to drive profitability and long-term business sustainability.
  • Ensure compliance with safety requirements in the work environment.
  • Perform any other duties assigned by the SH-Domestic.
• Sales Targeting & Performance
  • • Set sales performance targets for sales officers and Channel Partners (CPs) based on overall regional targets.
    • Analyze product group and SKU-wise sales performance and recommend trade schemes to boost volume sales.
    • Develop annual sales plans aligned with available logistics to achieve and exceed regional objectives.
• Market Monitoring & Expansion
  • Constantly monitor and evaluate primary and secondary market performance relative to sales support.
  • Ensure an optimal route-to-market strategy for efficient product distribution and visibility in secondary markets.
  • Conduct regular market visits to review route coverage, assess competitor activity, and identify new sales opportunities.
• Distribution & Channel Management
  • Develop and maintain an efficient CP distribution network to ensure widespread availability of company products.
  • Generate product sales through CP sales teams to meet or exceed assigned sales targets.
  • Have a thorough understanding of CP requirements and enforce standard operational procedures across the region.
• Competitor Analysis
  • Analyze competitor activities and recommend strategic responses to retain and grow market share.
• Customer & Team Engagement
  • Build strong relationships with key customers across various channels to drive volume sales.
  • Develop, coach, and motivate both company and CP sales teams to ensure high performance and value contribution.

Job Ref. No. MIUL/RSM/06/25/KLA

Educational Qualifications And Experience

• A bachelor’s degree in a business-related field.
• At least 5 years’ sales experience in a fast-paced FMCG environment, with at least 2 years in management role.
• Strong track record in People Management & / or commercial roles within a consumer goods environment.
• Success in highly demanding sales organization preferably in an FMCG setting.
• Strong track record of sales delivery

Skills & Professional Attributes Required

• High levels of financial and P&L literacy as well as strong sales planning skills.
• Ability to work independently in carrying out assignments to completion.
• Effective Verbal and written communication. *Professional personal presentation.
• Customer service orientation skills.
• Considerable ability to adhere to prescribed routines and practices; and compose effective and accurate correspondence.
• Dealing with non-routine matters, such as special projects, with minimum specific instructions.
• Decision making skills is required.