JOB DETAILS:

Job purpose:

The Marketing Officer is responsible for Planning and overseeing the organization’s marketing activities and campaigns and ensuring  that all marketing operations are successful in meeting the goals set by management.

Specific Skills

• Proven experience as marketing officer or similar role.
• Solid Knowledge of marketing techniques and principles.
• Good understanding of social media and web analytics.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities.
• creativity and commercial awareness.
• A team player with a customer-oriented approach.

Responsible For

• Contribute in the implementation of marketing strategies.
• Organize and attend marketing activities or events to raise brand awareness.
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• See all ventures through to completion and evaluate their success using various metrics.
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct market research to identify opportunities for promotion and growth.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Oversee and approve marketing material from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Coordinate sales and marketing efforts to boost brand awareness.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

DELIVERABLES

• Responsible for communicating a company's message and managing campaigns.
• Brand promotion, helping design the annual sales plan, planning marketing events, writing sales copy and reporting to the General Manager.
• Communicating on our product positioning and value propositions  prospective buyers.
• Articulate the customer problem that a company's product is trying to solve.
• Regularly collect information from multiple sources, develop strategies to analyze it and position against it and setting up processes and tools to disseminate this quickly and regularly to the sales teams.
• Marketing initiatives to deliver on corporate strategy.
• Overarching strategy to market the product.
• Product position and value proposition.

Educational Requirements

• BSc/BA marketing business administration or relevant field.
• Minimum 3-4 Years’ experience in a similar position in the FMCG category.
• Professional qualification in a related field would be an added advantage.
• Excellent knowledge of MS, office and marketing software(e.g.CRM)