Marketing Manager
| Location | Kampala, Uganda |
| Date Posted | May 13, 2025 |
| Category | Management Sales and Marketing |
| Job Type | Full-time |
| Currency | UGX |
Description
Job Summary
Marketing for artists and releases involves planning and executing campaigns across social media, PR, and influencer channels, ensuring alignment with artist branding. It includes analyzing market trends and audience behaviors, managing digital content and paid advertising, and collaborating with artists and labels to maintain consistent messaging. PR efforts involve developing press kits and managing media relationships, while event promotion covers concerts and tours. Effective budget management and partnership development optimize marketing impact and secure collaborations. Content strategy ensures consistent visual and narrative elements, with reporting and analytics used to track performance and refine future strategies.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
1. Campaign Planning & Execution
- Develop and implement marketing campaigns for artists, releases
- Coordinate cross-channel strategies (social media, PR, influencer marketing, email marketing,etc.).
- Align marketing efforts with artist branding and target audience.
2. Market Research & Audience Analysis
- Analyze market trends and audience behavior to inform strategies.
- Track competitors and industry developments to identify opportunities.
- Use analytics tools to evaluate campaign performance.
3. Digital & Social Media Management
- Oversee content creation and scheduling for social platforms.
- Collaborate with content creators and digital marketing teams.
- Manage paid advertising across platforms like Instagram, YouTube, and TikTok.
4. Artist & Label Collaboration
- Work closely with artists, managers, and labels to align marketing goals.
- Coordinate release schedules and promotional timelines.
- Ensure the artist’s image and message are consistently communicated.
5. PR & Media Outreach
- Develop press kits and coordinate with media outlets for coverage.
- Manage relationships with bloggers, journalists, and influencers.
- Organize interviews, press events, and media appearances.
6. Event Promotion
- Promote concerts, tours, listening parties, and other live events.
- Collaborate with event organizers and ticketing platforms.
- Create pre- and post-event buzz through various channels.
7. Budget Management
- Allocate and monitor marketing budgets.
- Track ROI for different campaigns and platforms.
- Optimize spending for maximum impact.
8. Partnership Development
- Identify and secure brand partnerships, sponsorships, and collaborations.
- Negotiate deals and manage co-branded marketing initiatives.
9. Content Strategy
- Guide the creation of music videos, promotional visuals, and behind-the-scenes content.
- Ensure consistency across all visual and narrative elements.
10. Reporting & Analytics
- Track and report key performance metrics.
- Use insights to refine future marketing strategies.
- Present campaign results to stakeholders and artists.