Lead the sales function across Uganda for spirits, wine, and beer. Responsible for delivering revenue, market share, and distribution growth across both on-trade and off-trade channels. Manage teams, distributors, and key customer relationships while ensuring regulatory compliance.

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities:

• Develop and execute sales strategies
• Manage sales teams and distributors to meet volume and revenue targets
• Drive growth in on-trade, off-trade, and modern trade channels
• Oversee pricing, promotions, and trade execution
• Monitor market trends and competitor activity
• Ensure compliance with alcohol sales laws and regulations
• Collaborate with marketing, supply chain, and finance teams
• Report on sales performance and adjust plans accordingly

Job Experience and Skills Required:

• Bachelor’s degree in Business, Marketing, or related field (MBA is a plus)
• 7+ years in sales, including 3+ years in a leadership role in FMCG or alcoholic beverages
• Experience in Uganda markets
• Strong distributor and key account management experience
• Data-driven, with strong leadership and communication skills
• Willing to travel extensively