JOB DETAILS:

Responsible to:

Project Manager

2

Purpose of the Job (Main objective of the Position)

• Strategic Communications and Planning
• Content Development and Storytelling
• Media and Digital Engagement
• Stakeholder Communication and Coordination
• Monitoring, Learning, and Reporting

3. Key Functions

Key Results Areas (KRAs)

Critical Indicators

Strategic Communications and Planning

–       Keep the communications strategy updated and the annual work plan aligned with the Uganda eLearning Initiative for Education Institutions Program and Mastercard Foundation guidelines.

–       Ensure consistent branding, messaging, and tone across all communication platforms.

–       Maintain an up-to-date stakeholder database for the initiative.

–       Ensure all communications outputs comply with Foundation branding guidelines and reflect program values.

–       Keep the Crisis and Reputational Risk Mitigation Plan updated, including clear reporting and escalation protocols.

–       Capture and amplify youth voices through written, digital, and multimedia formats that demonstrate program impact.

Content Development and Storytelling

–       Document and package success stories, case studies, and lessons learned from program implementation.

–       Review and update communication materials such as briefs, brochures, fact sheets, infographics, newsletters, and presentations tailored to stakeholder needs.

–       Translate insights from program monitoring and evaluation (M&E) data into accessible and engaging communication products.

–       Manage relationships with media outlets, coordinating press briefings, interviews, and coverage.

Media and Digital Engagement

–       Review and update a media engagement strategy for the Uganda eLearning Initiative.

–       Manage the program’s digital presence, including website content, newsletters, and social media platforms.

–       Design and lead digital campaigns to increase awareness and uptake of eLearning resources.

–       Draft and disseminate media releases, op-eds, and feature articles in consultation with program leadership.

–       Build and maintain relationships with journalists, influencers, and media outlets to secure accurate and positive coverage.

–       Monitor analytics and audience engagement to optimize reach and effectiveness.

Stakeholder Communication and Coordination.

–       Provide timely, tailored communication updates to key stakeholders, including youth, government agencies, education institutions, implementing partners, Mastercard Foundation, and other funders.

–       Collaborate with internal teams (Project Manager, M&E, Gender Specialist, Finance, HR) to ensure aligned and accurate messaging.

–       Support events, training, and launches by preparing media kits, talking points, and branded communication materials.

–       Serve as the focal point for communication with governance bodies and strategic partners.

–       Strengthen internal communication across CSTS and project partners.