Reporting to the Chief- Retail Banking Officer, the role holder will be responsible for leading the development and implementation of a Marketing Plan and Business Strategy aimed at increasing dfcu’s market share and profitability within the Sector.

LOCATION: Kampala

KEY ACCOUNTABILITIES:

• Accelerate mass acquisition & drive retention for the customer segments being managed.
• Drive up digital platform utilization amongst WiB customers.
• Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’ s penetration of the Women in Business sector and drive-up revenues.
• Develop and implement strategies to sustainably mobilize and retain deposits.
• Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing both positive & corrective feedback.
• Continuously monitor the quality of the WiB Client loans portfolio through reviewing credit reports and focusing the team on the collection of watch accounts.
• Take responsibility for the implementation of risk-management controls and for statutory compliance across the WiB Portfolio.
• Actively contribute towards the development and implementation of an innovation and digital-transformation strategy that measurably enhances the WiB Sector’s competitive position; ensure improvement projects cost-effectively achieve their desired impacts.
• Train and equip the Sector’s staff (including branch representatives) to deliver consistently satisfactory experience to customers.

KNOWLEDGE, SKILLS, AND EXPERIENCE REQUIRED:

• Bachelor’s Degree with Business discipline.
• An MBA, related masters or professional banking qualification would be of added advantage.
• 10 years’ experience in Banking with particular experience and exposure in Sales & Service;  5 years’ experience in a leadership role, in a related field.
• Proven track record of developing effective marketing plans and sales strategies, resulting in business growth.
• In depth understanding of the Women in Business Sector and of the associated customer segments (including typical customer requirements and appealing value propositions).
• Understanding of various product solutions, segments, and value propositions within the bank’s customer base; ability to craft new products or programs to enhance customer uptake.
• Demonstrated experience in the structuring of complex financial deals; with associated ability to negotiate and close sales.
• A deep understanding of risk management in a financial services organization.
• Demonstrated ability to establish credible and sustainable relationships with a broad range of stakeholders (including customers and partners).
• Computer knowledge especially spreadsheet, word &PowerPoint.
• Strong People management  and Leadership skills.
• Outgoing, self-motivated, assertive and proactive.
• A self-driver who is oriented and able to meet deadlines.
• Excellent communication, interpersonal and negotiation skills.
• Good presentation skills to senior level audiences.
• Strong analytical and innovative abilities.
• Effectiveness & full of passion for the organization.
• Ability to develop a succession plan and mentor potential successors for key roles within the subdomain.