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Sponsorship Sales Director

at GEP Africa
Location Kampala, Uganda
Date Posted April 11, 2025
Category Sales and Marketing
Job Type Full-time
Currency UGX

Description

JOB DETAILS:

The primary objective of the role is to drive revenue through sponsorship and exhibition stand sales, working closely with the Regional Managing Director to maximise revenues from an established base of loyal clients alongside developing new business interests. The candidate will be able to work independently as well as being part of the events team to ensure outstanding customer service to our sponsors, exhibitors and partners. The successful candidate will develop sales culture and best practices across the portfolio in addition to:

  • Being responsible for the revenue generation through sponsorship and exhibition packages to achieve agreed sales targets.
  • Responsible for generating sales strategy for portfolio of products going forward.
  • Ensuring strong sales culture amongst the team, clear deadlines, targets and responsibilities.
  • Nurturing Sales Managers to ensure they are delivering and exceeding sales targets.
  • Coaching and mentoring colleagues in the delegate sales team where possible to improve their performance.
  • Developing long-term account relationships through regular calls and visits, offering information on the customer’s sector and sending information.
  • Actively networking with trade associations and other third parties.
  • Seeking new customers from all relevant sources, including trade press, competitors and other like-minded events. Thus increasing sponsorship revenue and developing emerging markets/product areas.
  • Providing the Regional Managing Directors with a weekly report detailing team activities and forecast.

Skills and Qualifications:

  • At least eight years’ sponsorship, exhibition, or advertising sales experience
  • Previous experience in the energy sector
  • Be able to work independently at home
  • Proficient with SalesForce or similar CRM
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