Social Media Manager

at Donswift Company Limited
Location Kampala, Uganda
Date Posted October 17, 2024
Category IT / Information Technology
Management
Job Type Full-time
Currency UGX

Description

Job Summary

As a Social Media Manager, you will play a key role in driving the online presence of multiple brands, helping them engage with their audiences, and achieving marketing goals through well-executed social media strategies.

  • Minimum Qualification : Bachelors
  • Experience Level : Entry level
  • Experience Length : 2 years

Job Description/Requirements

We are seeking skilled and creative Social Media Managers to join our dynamic team. As a Social Media Manager, you will play a key role in driving the online presence of multiple brands, helping them engage with their audiences, and achieving marketing goals through well-executed social media strategies. If you are passionate about digital marketing, content creation, and brand communication, this role is perfect for you.

Key Responsibilities:

  • Manage and oversee social media accounts for a variety of brands, ensuring consistent messaging and daily engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
  • Develop and curate engaging, high-quality content, including images, videos, and copy, that aligns with each brand’s voice, objectives, and target audience.
  • Create and implement social media strategies to enhance brand visibility, grow followers, and increase engagement rates.
  • Conduct regular social media performance analyses, using tools like Google Analytics and social media insights to track campaign success and optimize strategies.
  • Engage directly with followers, responding to comments, questions, and messages in a timely and professional manner.
  • Stay updated on current social media trends, algorithm changes, and best practices to ensure the brands remain competitive in the digital space.
  • Prepare and present detailed social media management reports and insights to clients, identifying areas for improvement and proposing new strategies to drive results.
  • Collaborate with the creative and marketing teams to ensure social media content aligns with broader advertising campaigns and brand goals.
  • Monitor competitors’ social media activities and industry trends to keep brands ahead in their respective markets.
  • Coordinate paid social media campaigns, including budgeting, targeting, and performance tracking, to ensure maximum ROI.

Requirements:

  • Minimum of 2 years of experience managing social media accounts for businesses.
  • Experience working in an advertising agency is a strong advantage.
  • Strong understanding of social media trends, analytics, and tools.
  • Proven ability to create and implement social media strategies that drive brand growth.
  • Excellent communication, content creation, and organizational skills.
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