Social Media Creator 

The Social Media Creator will be pivotal in amplifying BAPL’s presence on digital platforms by creatively showcasing the Greenergy ethanol stove, pressure cooker, and fuel innovations. This role involves developing engaging content, managing our social media channels, updating our website, and driving digital engagement both locally and internationally.

Key Responsibilities:

• Develop and execute social media strategies to enhance visibility and engagement across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Create and schedule regular posts, including graphic designs, videos, and promotional materials that highlight the features and benefits of BAPL products.
• Maintain and update the BAPL website with current information, news, and product updates.
• Monitor social media trends and analytics to optimize content strategies and increase audience engagement.
• Collaborate with marketing and sales teams to synchronize digital content with ongoing promotional campaigns.
• Manage interactions with followers and respond to queries in a timely and professional manner.
• Produce multimedia content, including photo and video shoots, to support marketing initiatives.
• Track and report on social media engagement metrics and website traffic to gauge the effectiveness of content and strategies.

Qualifications and Skills:

• An advanced diploma or Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Proven experience of at least 2-3 years in social media management and content creation.
• Strong skills in graphic design and video editing, with proficiency in software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Indesign), Canva and Animoto will be a requirement.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to translate technical product details into compelling stories.
• Experience with social media analytics tools and SEO best practices.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.