About Organisation:
Founded in 2016, Bulamu Healthcare International provides life-saving health interventions to underserved communities. We partner with the Central and Local Government to leverage existing public health systems and facilities to transform access to quality, dignified, and compassionate healthcare for people most in need, reaching over 21.6 million people since inception. Our strategic focus lies in three programmatic areas: Maternal and Newborn Health (MNCH), Surgery, and Primary Care.

Job Summary: Bulamu Healthcare International is seeking a highly creative and strategic Social Media Coordinator to take ownership of our digital voice. The Social Media Coordinator will lead the organization’s digital presence by managing and growing Bulamu Healthcare’s social media platforms. The role focuses on content planning, creation, audience engagement, and performance tracking. Beyond social media, this role will support broader communications, branding, and visibility initiatives, including website content.

Key Duties and Responsibilities:

• Content Planning & Strategy
• Develop and execute a monthly content calendar aligned with Bulamu’s key program areas, core messages, campaigns, events, and organizational goals.
• Manage and actively grow Bulamu’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X
• Ensure consistent platform-specific posting, messaging, and brand voice across all platforms while tailoring content to the unique audience of each platform.
• Content Creation
• Create high-quality, engaging, and platform-specific content, including graphics, carousels, captions, short videos (Reels/TikToks), static graphics, and copy
• Capture and produce mobile photography and video content during field activities and events
• Write compelling, clear, and emotive copy that highlights program impact and community voices
• Utilize basic graphic design skills to create visually appealing assets for daily posting.
• Audience Engagement
• Actively monitor, respond to, and engage with comments, DMs, and mentions to foster a supportive and informative online community
• Build and nurture an active online community around Bulamu’s work
• Analytics (Performance Tracking & Optimization
• Use native insights and tools to track KPIs, optimize content, improve engagement, and grow audiences
• Generate monthly performance reports with actionable recommendations
• Adjust strategies based on data-driven insights
• Trend Monitoring
• Stay ahead of emerging social media trends, audio formats, and cultural moments, and adapt them authentically to Bulamu’s brand voice.
• Monitor “viral” moments to keep Bulamu relevant and forward-thinking.
• Cross-functional Communications Support
• Support website content updates and blog development
• Assist in broader branding and visibility tasks, ensuring all organizational materials align with our visual identity.
• Contribute to organizational campaigns, reports, and communication products

Qualifications, Skills and Experience:

• The Creative Pro: You don’t just post; you curate. You have an eye for framing a shot and an ear for the right trending audio.
• The Wordsmith: You can take complex medical impact data and turn it into engaging copy that moves people to action.
• The Strategist: You understand that “likes” are great, but meaningful engagement and reach are what drive impact.
• Bachelor’s degree in Mass Communication, Public Relations, or a related field.
• At least 2 years of professional experience managing social media platforms.
• Demonstrated experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, etc.).
• Platform Expertise: Proven hands-on experience with Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Exceptional written communication and storytelling skills with the ability to adapt tone from professional (LinkedIn) to warm/empathetic (Facebook) to trendy (TikTok).
• Creative mindset with the ability to generate engaging content ideas.
• Up-to-date with emerging social media trends and digital storytelling techniques.
• Mobile Content Skills: Proficiency in mobile photography and editing short-form Reels/TikToks natively on a smartphone.
• Basic graphic design skills (e.g., Canva, Adobe tools) are an added advantage.
• Highly Creative: You don’t just post; you conceive unique angles that stop the scroll.
• Trend-Aware: You are active on social media personally and instinctively know what’s trending tomorrow.
• Self-Starter: You are able to manage a content calendar independently while collaborating with the broader team.
• Detail-Oriented: No typos, broken links, or off-brand replies.

Interested candidates should submit:

• Updated CV
• Cover Letter
• Portfolio/Links: Include links to social media accounts you currently manage or have managed in the past (including the period you managed the page if you don’t right now)
• Personal Brand: Share your personal professional social media handles to demonstrate style and trend awareness
• Work Samples: Samples of any relevant work you have previously produced

Send your application to: mmasereka@bulamuhealthcare.org

CC: rolwit@bulamuhealthcare.org

Subject Line: Social Media Coordinator Application

NB: Only shortlisted candidates will be contacted.