JOB DETAILS:
Job Summary:
A Marketing Officer in a financial institution is responsible for developing and executing marketing strategies to promote the company's financial products and services, including loans, savings accounts, investment options, and more, by leveraging various channels like digital marketing, social media, public relations, and branch promotions, aiming to attract new customers and retain existing ones while adhering to regulatory compliance. Key

Responsibilities:
Strategic Marketing Planning:
• Conduct market research to identify target demographics and their needs.
• Develop and implement comprehensive marketing plans aligned with the institution's overall business objectives.

• Set marketing goals, budgets, and key performance indicators (KPIs) to track campaign success.
Product Marketing:
• Create compelling product messaging and positioning for new and existing financial products.
• Develop product launch strategies including promotional materials, advertising campaigns, and sales training.

• Analyze customer data to identify opportunities for product enhancements and customization.
Digital Marketing:
• Manage the institution's website and online presence.
• Develop and execute social media campaigns across platforms like Facebook, LinkedIn, and Twitter.

• Utilize search engine optimization (SEO) techniques to improve website visibility.

• Implement email marketing strategies to nurture leads and engage customers.
Content Creation:
• Generate informative and engaging content like blog posts, articles, videos, and infographics.
• Develop compelling brand narratives to communicate the institution's value proposition.
Customer Relationship Management (CRM):
• Manage customer data and segmentation to deliver targeted marketing campaigns.
• Collaborate with sales teams to identify and nurture potential customers.

• Monitor customer feedback and implement improvements based on insights.
Public Relations (PR):
• Develop and execute PR strategies to build brand awareness and reputation.
• Manage media relations, including press releases and interviews.
• Participate in industry events and conferences.
Campaign Management:
• Design and execute marketing campaigns across various channels including print, radio, television, and online.
• Track campaign performance and make adjustments as needed.
Compliance and Reporting:
• Ensure marketing activities adhere to all relevant regulatory guidelines.
• Prepare regular marketing reports to track performance and provide insights to senior management.

Required Skills and Qualifications:
• Bachelor's degree/ diploma in Marketing, Business Administration, or a related field.
• Strong understanding of the financial services industry, products, and regulations.
• Proven experience in digital marketing, including social media management and SEO.
• Excellent communication and writing skills.
• Analytical skills to interpret data and measure marketing effectiveness.
• Creative thinking and ability to develop innovative marketing campaigns.
• Strong project management skills to execute marketing plans effectively.