Key Responsibilities

Marketing and Content Management

• Develop and implement a content strategy that aligns with the company's marketing goals and objectives.
• Identify and utilize appropriate platforms to maximize content reach across various channels, including the company website, social media, and email newsletters.
• Oversee the production of high-quality content, such as blog posts, articles, case studies, and social media updates.
• Optimize content for search engines to improve visibility and drive organic traffic.
• Monitor and analyze content performance using tools like Google Analytics and Google Console, generating reports to guide future content improvements.
• Develop and document marketing strategies and plans that reflect Koola Herbals' long-term goals.
• Manage Koola Herbals’ brand and messaging across all channels.
• Prepare, plan, execute, and measure marketing campaigns, reporting on their effectiveness.
• Oversee all digital marketing efforts, respond to product questions, and suggest product purchases.
• Use data and analytics tools to track performance and guide decisions.
• Identify and develop strategic partnerships to enhance marketing efforts.
• Collaborate with team members to align marketing strategies with Koola Herbals’ goals.

Sales and Lead Generation

• Develop and refine sales strategies to align with marketing initiatives.
• Identify and segment target audiences.
• Craft customer journey emails to nurture leads.
• Act as a bridge between sales and production or media teams, helping prospects understand how Koola Herbals addresses their challenges.
• Coordinate demos and workshops.
• Tailor presentations for different audiences (e.g., influencers vs. retailers).
• Assist potential customers in evaluating Koola Herbals for their specific use cases.

Sales Operations and CRM

• Manage the sales pipeline and optimize workflows using tools like ClickUp.
• Ensure accurate tracking of leads and conversions.
• Collaborate with marketing to streamline the movement of customers from potential to actual.
• Implement automation and reporting to improve efficiency.

Customer Support

• Manage the Helpdesk to provide timely and effective support to clients, ensuring queries are resolved efficiently.
• Actively manage the FreshSales CRM to track and nurture leads, organize sales, and close deals effectively.
• Develop and distribute newsletters and marketing emails to engage existing clients and attract new ones.
• Contact influencers about the product and negotiate content creation and posting schedules to increase awareness.
• Leverage tools like ClickUp to monitor and prioritize tasks, ensuring alignment with company goals.
• Guide the media team operations in Kampala to support Koola Herbals' goals.

About You – Preferred Requirements

• A relevant bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Some experience in sales in an office or desk setting.
• Some experience in online marketing.
• Experience producing and implementing marketing plans that align with business growth strategies.
• Experience coordinating and delivering events that serve as both awareness-raising and lead generation.
• Experience managing digital platforms and using tools such as WordPress, MailChimp, Google AdWords, and others.
• Experience reporting on projects against agreed KPIs.
• Self-motivation and self-drive to create your own work schedule.
• Fluent in English; proficiency in Luganda or any other European language is a bonus.
• A willingness to learn on the job and flexibility to adapt as market circumstances shift.

*Note: Full training will be provided, so if you don’t meet all of these requirements, we still encourage you to get in touch – we’re looking for the right person, not the right paperwork!