Roles of Sales Agents for Kanyes Brand

1. Product Promotion and Demonstration

• Educate potential customers and retailers about the benefits of Kanyes products (goat milk, lotion, soap, organic fertilizer).
• Conduct product demonstrations to show usage, effectiveness, and unique selling points, especially during community outreach, markets, or events.
• Distribute product brochures, samples, and marketing materials to attract interest.

2. Customer Identification and Engagement

• Identify and approach potential customers including: Retailers and wholesalers, Pharmacies and supermarkets, Mothers, people with sensitive skin, and health-conscious individuals
• Build trust and relationships with customers to promote repeat purchases.

3. Order Acquisition and Processing

• Take and process orders from customers or outlets.
• Ensure proper documentation of each sale (order forms, delivery notes, receipts).
• Coordinate with the logistics or delivery team to ensure timely fulfillment.

4. Sales Target Achievement

• Work toward achieving daily, weekly, and monthly sales targets as set by the farm.
• Identify high-performing outlets or regions and focus efforts to increase volume.
• Conclude business deals with clients
• Suggest bundle offers or discounts where necessary to boost sales.

5. Market and Competitor Intelligence

• Monitor and report customer feedback about product performance and packaging.
• Gather information on competitor products (pricing, promotions, customer preferences).
• Suggest improvements to the marketing or product development team based on field feedback.

6. Record Keeping and Reporting

• Maintain accurate records of: Daily sales activities, Stock distributed vs. sold, Customer contacts and follow-ups
• Submit regular sales reports to the Sales Supervisor or Managing Director.

7. After-Sales Service

• Follow up with customers to ensure satisfaction with products.
• Handle any basic complaints and forward complex issues to the customer service or production team.
• Encourage repeat sales and build customer loyalty.

8. Brand Representation

• Represent Kanyes professionally in all customer interactions.
• Wear branded attire during field activities or events.
• Uphold the values and image of the Kanyes brand (health-conscious, organic, and community-focused).

9. Coordination with Other Teams

• Work closely with the Marketing team to align sales with promotions.
• Coordinate with the Accounts team to verify payments and clear credit sales.
• Give feedback to Production about stock levels, popular products, and demand trends.

10. Support Business Expansion

• Identify and recommend potential new sales outlets (e.g., pharmacies, agro shops, spas, health food stores).
• Help onboard and train new retail partners on Kanyes products.
• Assist in launching new products into existing markets.