Product Marketing Manager (X/Twitter Native)

Comp: Circa $150K + Equity

About the Role

A high‑growth Web3 infrastructure team is seeking a crypto‑native Product Marketing Manager to own positioning, storytelling, pre‑launch strategy, and GTM execution for cross‑chain and interoperability products used by millions of users globally.

This is a high‑ownership, IC‑driven role working directly with founders, product, engineering, and BD. The ideal candidate is deeply embedded in the crypto ecosystem, understands how narratives spread, and has a strong, credible presence on X/Twitter.

You will shape how new products are understood, adopted, and scaled across wallets, DeFi protocols, and crypto‑native communities.

What You’ll Do

Product Strategy & Positioning

• Own product narratives, positioning, and messaging across multiple Web3 product lines.

• Translate complex technical concepts (bridges, routing, chain abstraction, cross‑chain UX) into clear, compelling stories.

• Build ICP frameworks for power users, wallets, protocols, and ecosystem partners.

Pre‑Launch & GTM Execution

• Lead pre‑launch research, competitive analysis, and market validation.

• Build and execute GTM plans for new features, integrations, and products.

• Partner with product and engineering to influence roadmap priorities based on user insights.

Community & Distribution

• Drive product storytelling on X/Twitter through threads, breakdowns, and narrative shaping.

• Collaborate with ecosystem partners, influencers, and communities to amplify launches.

• Build playbooks for community‑driven adoption and retention.

Cross‑Functional Leadership

• Work closely with founders, BD, design, and engineering to align product and GTM.

• Support BD with product narratives for wallets, custodians, and DeFi protocols.

• Track KPIs, user behavior, and funnel performance to optimize adoption.

What We’re Looking For

Crypto‑Native

• Deep understanding of Web3, DeFi, wallets, bridges, and cross‑chain UX.

• Actively uses crypto products and follows ecosystem trends.

Strong X/Twitter Presence

• Demonstrated thought leadership, product breakdowns, or narrative‑driven content.

• Understands how narratives spread and how to shape them.

Product‑Driven Marketer

• 3–7+ years in Product Marketing, Growth, or similar roles in Web3.

• Experience launching and scaling crypto products (wallets, DEXs, bridges, DeFi apps, on/off‑ramps, etc.).

• Ability to craft positioning, messaging, and GTM strategies from scratch.

Storytelling & Communication

• Exceptional ability to simplify technical concepts.

• Strong writing skills across threads, blog posts, explainers, and partner materials.

High Ownership

• Comfortable in lean, fast‑moving environments.

• Operates with autonomy and initiative.

Nice to Have

• Experience working directly with wallets, bridges, or DeFi protocols.

• Prior work in early‑stage startups or high‑growth crypto teams.

• Familiarity with analytics tools and user research frameworks.

Why Join

• Work on products used by millions across the crypto ecosystem.

• Ship fast, own your domain, and work directly with founders.

• High‑trust, low‑ego culture.

• Fully remote, globally distributed team.