JOB DETAILS:
Job Title: Performance Marketing Specialist
Location: Kampala, Uganda
Department: Marketing
Reports To: Country Manager
Job Type: Full-Time

Badili Africa? We're pioneering a transformative approach to technology refurbishment, setting the standard as the first of its kind in East Africa. With a vision to redefine the second-hand market, we're committed to elevating the experience of purchasing refurbished tech to the level of brand-new equipment. Our unique idea not only reflects our dedication to sustainability but also our belief in providing top-notch quality and reliability. As we embark on this journey, we're excited to expand our horizons and bring our innovative concept to new markets, shaping the future of technology consumption across the region. Join us as we revolutionize the way people perceive and embrace refurbished technology, making it just as appealing as buying brand new.

Job Overview:
We are seeking a highly skilled and results-driven Performance Marketing Manager to lead and optimize our performance marketing efforts. The ideal candidate will have a deep understanding of digital marketing strategies, strong analytical skills, and the ability to drive significant growth through data-driven decision-making. You will be responsible for developing and executing performance marketing campaigns across various channels to achieve our business goals.

Key Responsibilities:
Strategy Development:
• Develop and implement comprehensive performance marketing strategies to drive user acquisition, engagement, and revenue growth.

• Set clear objectives and key performance indicators (KPIs) for all performance marketing initiatives.
Campaign Management:
• Manage and optimize paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Oversee the creation of ad copy, visuals, and landing pages to ensure high-quality and effective campaign execution.

• Conduct A/B testing and multivariate testing to continuously improve campaign performance.
Data Analysis & Reporting:
• Monitor and analyze campaign performance metrics.
• Prepare and present regular performance reports, highlighting insights, trends, and recommendations for optimization.
• Utilize data to identify opportunities for improvement and implement data-driven strategies.
Budget Management:
• Develop and manage performance marketing budgets, ensuring optimal allocation of resources across channels.
• Track spending and ensure campaigns are executed within budget, while achieving desired ROI.

Audience Targeting & Segmentation:
• Conduct market research and audience analysis to identify target segments and optimize ad targeting.
• Utilize customer data and insights to tailor campaigns and improve targeting accuracy.

Collaboration & Communication:
• Work closely with the creative team to develop compelling ad creatives and messaging that align with campaign goals.
• Collaborate with other marketing teams to ensure integrated and cohesive marketing strategies.
• Communicate performance insights and recommendations to stakeholders and senior management.

Technology & Tools:
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Leverage marketing automation platforms, analytics tools, and CRM systems to enhance campaign performance and reporting.

Optimization & Innovation:
• Continuously seek new opportunities for growth and improvement in performance marketing strategies.
• Experiment with new channels, formats, and techniques to stay ahead of industry trends and competitors.

Qualifications:
• Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field. A master’s degree or relevant certifications (e.g., CIM).
• Experience: Minimum of 3-5 years of experience in performance marketing; conversant with Google Ads Facebook Blueprint is a plus with a proven track record of managing and optimizing digital advertising campaigns.
• Skills:
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proficiency in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, TikTok & IG and others.
• Experience with A/B testing, conversion rate optimization, and landing page optimization.
• Excellent communication and presentation skills, with the ability to convey complex data and insights to non-technical stakeholders.
• Strong organizational skills and the ability to manage multiple projects and priorities effectively.

Preferred Qualifications:
• Experience with e-commerce is highly desirable.
• Knowledge of SEO and content marketing strategies.
• Familiarity with marketing automation tools.

Why Join Us?
• Innovative Environment: Work in a dynamic and fast-paced environment with a team that values creativity and innovation.
• Career Growth: Opportunities for professional development and career advancement within a growing company.
• Impact: Play a crucial role in driving the growth and success of our marketing initiatives and overall business objectives.