JOB DETAILS:

Job summary: Develop and implement marketing strategies to promote Pearl of Africa Cheese's products, increase brand awareness, and drive sales.

Key Responsibilities
1.⁠ ⁠Market research: Conduct market research to understand consumer behavior, preferences, and trends in the dairy industry.
2.⁠ ⁠Marketing strategy: Develop and implement comprehensive marketing strategies to achieve business objectives.
3.⁠ ⁠Brand management: Manage and maintain the Pearl of Africa Cheese brand, including the development of brand guidelines and ensuring consistency across all marketing channels.
4.⁠ ⁠Digital marketing: Develop and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).
5.⁠ ⁠Content creation: Create high-quality, engaging content, including blog posts, videos, and social media posts, to attract and retain customers.
6.⁠ ⁠Event planning: Plan and execute events, such as product launches, trade shows, and promotional activities, to promote Pearl of Africa Cheese's products.
7.⁠ ⁠Budget management: Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.
8.⁠ ⁠Performance analysis: Monitor and analyze marketing performance, providing insights and recommendations to optimize marketing strategies.

Requirements and Qualifications
1.⁠ ⁠Education: Bachelor's degree in Marketing, Business Administration, or a related field.
2.⁠ ⁠Experience: At least 2-3 years of experience in marketing, preferably in the food and beverage industry.
3.⁠ ⁠Skills: Proficient in digital marketing tools, including social media, email marketing, and SEO. Excellent communication, creative, and analytical skills.
4.⁠ ⁠Certifications: Google Analytics, HubSpot, or other relevant marketing certifications.

Nice to Have
1.⁠ ⁠Industry knowledge: Experience in the dairy industry or a related field.
2.⁠ ⁠Language skills: Proficiency in multiple languages, including local African languages.
3.⁠ ⁠Creative skills: Graphic design, video production, or photography skills.

What We Offer
1.⁠ ⁠Competitive salary: A competitive salary and benefits package.
2.⁠ ⁠Opportunities for growth: Opportunities for professional growth and development within the company.
3.⁠ ⁠Dynamic work environment: A dynamic and supportive work environment.