Key Responsibilities

●       Develop and implement marketing strategies, including positioning, target audience identification, and multichannel plans (e.g., digital, social media, SEO, and traditional advertising) to achieve business objectives.

●       Lead the execution of campaigns, track performance using analytics tools, and optimize based on customer insights, market trends, and data analysis

●       Manage marketing budgets, negotiate with agencies and vendors, and ensure all materials align with our brand identity.

●       Oversee content creation, social media engagement, and public relations to build lasting customer relationships and enhance brand image.

●       Conduct market research, brainstorm innovative ideas, and measure campaign success, customer acquisition, and engagement rates.

●       Collaborate with sales, product, and executive teams to support product launches, events, and lead generation efforts.

●       Address challenges, troubleshoot campaigns, and report on progress to senior leadership.

Requirements and Qualifications

●       Be energetic and passionate about marketing.

●       Bachelor's degree in Marketing, Business, Communications, or a related field.

●       At least 3-5 years of experience in marketing, with proven success in managing teams and campaigns.

●       Strong skills in digital marketing, SEO and content management.

●       Excellent communication, leadership, and problem-solving abilities, with a creative and analytical mindset.

●       Ability to work under pressure, manage multiple projects, and adapt to changing priorities.

●       Familiarity with Ugandan market trends, cultural nuances, and regional marketing channels.

●       Proficiency in English; knowledge of local languages (e.g., Luganda) is advantageous.