Job Purpose:

The Marketing Manager will be responsible for developing and executing marketing strategies to promote the company’s event equipment, attract clients, and enhance brand visibility.

Key Responsibilities:

• Develop and execute marketing strategies to promote the company’s event equipment for hire.
• Build and maintain a strong brand image through promotional materials, public relations, and media outreach.
• Manage digital marketing efforts, including social media, website updates, SEO, and paid advertising.
• Generate leads through targeted campaigns, email marketing, and collaborations with the sales team.
• Plan and execute marketing campaigns for specific events, securing sponsorships and partnerships.
• Conduct market research to analyze industry trends, competitors, and client needs.
• Work closely with the event planning team to align marketing efforts with event execution.
• Supervise marketing staff and external agencies, ensuring successful campaign implementation.
• Manage the marketing budget effectively and track performance metrics to measure success.
• Prepare reports and provide insights for continuous improvement of marketing strategies.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably in the events or hospitality industry.
• Proven track record of running successful marketing campaigns.
• Proven experience in business development, sales, closing deals and the ability to generate and convert leads into long term clients.
• Experience with digital marketing tools and CRM systems.