He must manage all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with the company objectives,

- managing employees and third-party vendors
- addressing customer service problems

- coming up with new ways to promote new products
- educating employees about industry marketing trends
- analyzing customer feedback from social media platforms
- analyzing advertising returns and reporting to upper management. creating promotional information to drive business

- coordinating multiple channels of marketing strategies

- managing budgets for marketing campaigns

- testing new marketing opportunities