JOB DETAILS:
DUTY STATION: IHK
DEPARTMENT: MARKETING
POSITION: MARKETING MANAGER
REPORTS TO: HEAD OF MARKETING AND COMMUNICATIONS
INTERFACES WITH: SMT, DEPARTMENT MANAGERS, STAFF &CLIENTS
UPDATED: MARCH 2024

1. Overall, Job Purpose
• The Marketing Manager will be responsible for planning, executing, and evaluating marketing initiatives in alignment with these objectives and key results. Collaboration with cross-functional teams, including creative, digital, and event planning teams, will be essential to achieving these goals.

2. Job Requirements
• Bachelor’s degree in marketing or related field.
• Minimum of 3 years in marketing in a fast-paced environment.
• Solid knowledge of market research techniques, Digital marketing including website management.
• Excellent interpersonal and communication skills.
• Strong problem-solving and decision-making abilities.
• Ability to collaborate effectively with cross-functional teams.
• Competency in resource budgeting and planning.

3. Specific Job Responsibilities
1. Campaign Effectiveness:
• Achieve a 20% increase in leads generated from marketing campaigns compared to the previous quarter.
• Increase in Leads.
• Conversion Rate. Improve the conversion rate of leads into customers by 15% through targeted marketing strategies.
• ROI Tracking. Implement a robust system to track and analyze the ROI for each marketing campaign, aiming for a minimum ROI of 3 for all initiatives.

2. Audience Research and Analysis:
• Audience Segmentation.
• Engagement Metrics. Improve audience engagement metrics, such as click-through rates and time spent on website, by 25% through data-driven insights and optimization strategies.

3. Promotional Activities:
• Number of Activities. Execute a minimum of four promotional activities per quarter to increase brand visibility and customer acquisition opportunities.
• Impact Assessment. Measure the impact of promotional activities through pre- and postcampaign analysis, aiming for a 20% increase in brand mentions and engagement.
4. Digital Platform Oversight:
• Social Media Growth. Increase social media followers by 15% on all major platforms and achieve a 20% increase in overall engagement metrics.
• Advertising Performance. Improve digital advertising performance metrics, including click through rate (CTR) and cost per click (CPC), by 10% through targeted ad placements and optimization techniques.
5. Campaign Evaluation:
• Evaluation Frequency. Conduct comprehensive evaluations of marketing campaigns on a monthly basis to gather insights and identify areas for improvement.
• Implementation of Improvements. Implement at least two actionable improvements based on campaign evaluation findings each quarter to enhance future campaign effectiveness.
6. Event Planning and Execution:
• Successful Execution. Ensure successful execution of all planned events and CSR activities with a minimum attendance rate of 80% of targeted participants.
• Participant Satisfaction. Achieve an average satisfaction rating of 4 out of 5 from post-event surveys, with feedback incorporated into future event planning.
7. Branding Coordination:
• Consistency and Adherence. Maintain consistency and adherence to branding guidelines across all hospital materials and platforms, with quarterly audits to ensure compliance.
• Perception Improvement. Track perception improvement metrics related to the hospital's brand image, aiming for a 15% increase in positive brand sentiment over the course of the year.

Send your cover letter, CV, and academic documents to hr@img.co.ug