JOB DETAILS:
KEY RESPONSIBILITIES:
• Develop and execute digital marketing programs such as social media, content marketing and any e-marketing activities.
• Support with and draft social media, developing reactive and proactive organic content plans and implementation
• Collaborate with Internal stakeholders to effectively formulate and deploy content for target audience
• Develop digital engagement programs for effective lead generation and customer relationship management and to track the effectiveness of the programs
• Foster brand presence through social listening, analytics and reputation management
• Evaluate audience research, market conditions and competitor data.
• Identify feature opportunities, understanding the business issues, market trends or product requirements to sell in press features and draft feature length copy as required.
• Produce internal copy for newsletters and staff engagement activities.
• Support the team in developing new, innovative ways to target the media, build better relations and hence create competitive edge for the bank.
• Assist in the organization of event.

QUALIFICATIONS, SKILLS & EXPERIENCE
• Degree Holder of Communications, Media, Marketing or any other relevant disciplines
• At least 2 years of practical in-house or agency experience in social media management or digital marketing with a sizable organization.
• Proficient level of copywriting and collateral production knowledge
• A strong knowledge in website management, social media, content creation and brand development
• Creative and business minded.
• Excellent attention to detail and proofing skills.
• Excellent communication skills – written, telephone and face to face.
• A willingness to learn and seize opportunities to develop.
• Good presentation skills.
• Understand the basics of all marketing disciplines and where content and social media fits.