JOB DETAILS:
Job Brief:
Our client is looking for a marketing executive to undertake marketing projects for the benefit of their company. The person will organize creative campaigns and promotional events that can make a difference for the company’s success according to the trends and customer requirements.

Duties and Responsibilities:
• Create awareness of and develop the brand.
• Communicate with target audiences, build and develop customer relationships.
• Help with marketing plans, advertising, direct marketing, and campaigns.
• Source for advertising opportunities and place adverts in the press or radio.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Write and proofread marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Run social media channels.
• Organize and attend events such as conferences, seminars, receptions, and exhibitions.
• Source and secure sponsorships.
• Liaise with designers and printers and organize photo shoots.
• Arrange the effective distribution of marketing materials.
• Maintain and update customer databases.
• Conduct market research, for example using customer questionnaires and focus groups.
• Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Monitor and report on competitor activity.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities.

Education, Skills and Requirements:
• Bachelor’s degree in business, marketing, economics, or any related field & FMCG cosmetics industries background is a must.
• 4-5 years’ experience in trade marketing, operations, and marketing representative, at least Level 3 Foundation Certificate in Professional Marketing.
• Experience in marketing knowledge and product advertising, business, or management communications, IT or computer science and psychology.
• Proven experience as marketing executive or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• IT, social media, and numeracy skills Knowledge of both traditional and digital marketing channels such as search and PPC.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g., CRM).
• Familiarity with social media and web analytics (e.g., Web Trends).
• Strong organizational and time-management abilities.
• Creativity and commercial awareness, the ability to think outside the box.
• Excellent written and verbal communication skills and interpersonal skills
• Commercial awareness and business acumen.
• An eye for detail, paying close attention to writing, editing, and designing to ensure the highest quality of work is delivered.
• Analytical and strategic thinking.
• Drive and self-motivation.
• The ability to work well under pressure.