Marketer
| Location | Kampala, Uganda |
| Date Posted | June 4, 2025 |
| Category | Sales and Marketing |
| Job Type | Full-time |
| Currency | UGX |
Description
Job Summary
The responsibilities involve promoting the Kanyes brand and its goat milk-based, natural, and eco-friendly products through targeted awareness campaigns. Develop and execute marketing strategies for products like goat milk, lotion, bathing soap, and organic fertilizer, highlighting their health and cosmetic benefits. Manage social media platforms to engage followers, create digital content, and respond to customer inquiries. Conduct market research to understand trends and gather customer feedback, which guides product development and service improvement. Support sales through lead generation, promotional materials, and organizing product demos and campaigns. Plan and represent the brand at trade shows and community events, designing and implementing promotional campaigns, and coordinating with local media for advertising. Support distribution channels with marketing training and toolkits, track campaign performance using KPIs, and provide monthly reports with suggestions for improvement. Collaborate with production and finance teams to align marketing plans with product availability and budget, and work with the accountant and CEO to forecast demand and marketing ROI.
- Minimum Qualification : Bachelors
- Experience Level : Entry level
- Experience Length : 3 years
Job Description/Requirements
Roles of a Marketer for Kanyes Dairy Farm
1. Brand Promotion and Awareness
- Promote the Kanyes brand and its unique value proposition (goat milk-based, natural, and eco-friendly products).
- Design and implement brand awareness campaigns targeting key audiences (e.g., mothers, people with sensitive skin, lifestyle disease patients).
2. Product Marketing
- Develop and execute marketing strategies for key products: goat milk, goat milk lotion, bathing soap, and organic fertilizer.
- Communicate the health and cosmetic benefits of goat milk products to attract and retain customers.
3. Social Media and Digital Marketing
- Manage social media platforms (Facebook, Instagram, X/Twitter, TikTok, etc.) to promote products and engage followers.
- Create and schedule digital content (videos, testimonials, promotions, infographics).
- Respond to customer inquiries and feedback online.
4. Market Research and Customer Insights
- Conduct regular market research to understand trends, customer preferences, and competitors.
- Gather customer feedback to guide product development and service improvement.
- Monitor competitors pricing, branding, and promotional strategies.
5. Sales Support and Lead Generation
- Identify and engage potential customers, distributors, and retailers.
- Support the sales team with promotional materials, product knowledge, and customer follow-up.
- Organize product demos, free samples, and promotional campaigns to drive sales.
6. Event Planning and Outreach
- Organize and represent Kanyes Dairy Farm at trade shows, farmer expos, health and wellness events, and community outreach activities.
- Set up booths, conduct demonstrations, and share informational brochures.
7. Advertising and Promotion
- Design and implement promotional campaigns (discounts, bundles, loyalty programs).
- Coordinate with local media (TV, radio, newspapers) for advertising opportunities.
- Produce marketing materials such as banners, posters, flyers, and branded packaging.
8. Distribution Channel Support
- Support onboarding and marketing training of new distributors and retail partners.
- Develop marketing toolkits for outlets to boost product visibility.
9. Monitoring and Reporting
- Track the performance of marketing campaigns using KPIs (reach, engagement, leads, sales).
- Provide monthly marketing reports and suggestions for improvement.
10. Collaboration with Other Departments
- Work closely with production and finance teams to align marketing plans with product availability and budget.
- Collaborate with the accountant and CEO to forecast demand and marketing ROI.