About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.

On behalf of our client SPIRO, we are looking for a competent, skilled, experienced lead generation & conversion specialist to work at head office in Kampala.

About Spiro

SPIRO is a Time 100 Influential Company 2024. Our mission is to accelerate the access of affordable, clean energy technology in the mobility sector through excellent customer service and continued agility. Currently building manufacturing and assembling facilities, SPIRO will be the first company to manufacture e-bikes and batteries in Africa, helping to solve import-export imbalances, unlocking economic growth and sustainable development. SPIRO is the largest EVs company in Africa and is uniquely focused on Africa’s clean industrialization through e-mobility technologies. Designed around swappable batteries and connected to SPIRO ’s extensive charging infrastructure, our different motorcycle models deliver clean transport built-for-purpose to address local market challenges.

Reporting to: Digital Marketing Manager.

Vacancies: 1

Job purpose:

Responsible for driving lead volume, quality, and conversion performance across digital and on-ground marketing channels. Works closely with Digital Marketing and Trade Marketing teams to optimize campaigns and improve results.

KEY RESPONSIBILITIES

Lead Generation

• Support execution of digital and on-ground lead generation campaigns
• Improve lead quality and cost per lead (CPL)

Conversion Optimization

• Analyze the marketing funnel (ad → lead capture)
• Identify gaps and support improvements to increase conversion rates

 Campaign Performance

• Track and report on:
• CPL
• Conversion rate
• Cost per acquisition (CPA)
• Provide insights to improve performance

 Audience Insights

• Support targeting and segmentation
• Identify high-performing audiences and opportunities

 Collaboration

Work with the;

• Digital Marketing Specialist (campaigns)
• Trade Marketing Team (on-ground leads)
• Ensure alignment across all lead sources

KEY KPI’S

• Cost per Lead (CPL)
• Lead Volume & Quality
• Conversion Rate
• Cost per Acquisition (CPA)

REQUIRED SKILLS & QUALIFICATIONS

• 3–5 years in lead generation / performance marketing
• Experience with digital platforms (Meta, Google, etc.)
• Exposure to mobility, fintech, or similar is a plus

KEY COMPETENCIES

• Performance marketing
• Conversion optimization
• Data analysis
• Collaboration
• Results-driven
• Analytical