Job Summary:

The Lead Activations Officer will plan, execute, and oversee on-ground brand activations to maximize customer engagement and product visibility for clients.

Key Responsibilities:

• Plan and execute innovative brand activation campaigns and events.
• Coordinate with clients to understand their brand objectives and tailor activations accordingly.
• Recruit, train, and supervise activation teams to ensure successful execution.
• Manage budgets for activation campaigns and track expenses to maintain profitability.
• Monitor and evaluate campaign performance, providing detailed reports to clients.
• Stay updated on trends in brand activations to bring fresh ideas to campaigns.

Requirements:

• Bachelor’s degree in Marketing, Event Management, or a related field.
• Experience in brand activations, event coordination, or promotional campaigns.
• Excellent project management and organizational skills.
• Ability to manage multiple campaigns under tight deadlines.
• Strong communication and interpersonal skills to work with clients and activation teams.