Job Title:   Head of Sales – East Africa

Organisation: SR Afro Chicks & Breeders Ltd

Duty Station:  Kampala, Uganda

Reports to: Managing Director

About the Company:

SR Afro Chicks & Breeders Ltd has been in operation since 2014. It has been founded by a group of highly motivated people with years of experience in various aspects of poultry rearing between them.

Key Duties and Responsibilities:

Sales  Strategy and Planning:

• Develop and implement sales strategies to achieve revenue targets.
• Conduct market research and competitor analysis.
• Identify new business opportunities and partnerships.

Team Management:

• Lead and manage a high-performing sales team.
• Recruit, train, and develop sales staff.
• Set performance targets and evaluate team members.

Sales Operations:

• Manage sales processes, from lead generation to closure.
• Negotiate and close large-scale deals.
• Ensure timely delivery and customer satisfaction.

Product Knowledge:

• Regional Market Development:

Performance Monitoring:

• • Develop in-depth knowledge of our products (frozen chicken, eggs, day-old chicks, poultry feeds).|
  •  Communicate product benefits and unique selling points.
  • Expand our presence in East Africa (Uganda, Kenya, Tanzania, Rwanda, Burundi).
  • Establish and maintain relationships with distributors, wholesalers, and retailers.
  • Track sales performance metrics (revenue, volume, market share).
  • Analyze sales data to inform business decisions.

• Bachelor’s degree in Business Administration, Marketing, or related field.
• At least 10+ years of sales experience in FMCG or agribusiness
• Experience in Poultry sector sales in the East African market shall have an added advantage
• Proven track record of sales success and team leadership.
• Strong understanding of East African markets.
• Sales certification (e.g., CPS, CSM).
• Excellent communication, negotiation, and interpersonal skills.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to lead a high-performing sales team.
• Professional growth and development.

Qualified candidates are requested to share CV with hr@srafrochicks.com. We look forward to receiving your application