Job Summary 

Lead the brand marketing team in-country to develop insights-based brand strategies, integrated with commercial strategies, and develop and execute brand activities that win in the market.

Key roles and responsibilities

• Oversee the growth and health of all brands in country
• Uses data analysis for insights & articulates brand issues and opportunities
• Supports the translation of prioritised opportunities into development of winning 360 integrated activities leveraging creative platform across touch points
• Drive execution of Local, Regional and Global brands, in line with creative platform through high quality, winning activity plans
• Ensure activities are delivered, measured and evaluated rigorously
• Provides clear lines of communication of activities & execution standards to channel & sales
• Leads and motivates effective multiagency teams
• Project management skills to deliver activation on time & on budget
• Owns the smart gate process, working together with the Africa Zone Innovation team, ensuring innovations are delivered on time & in full
• Owns Product review as part of S&OP
• Manage Budget and ZBB process
• Builds a passion for brands and their positioning throughout the business
• Member of country Mancom team.

Profile

• Degree in Business, Marketing, Communication
• 7 years of marketing experience
• Strong leadership qualities
• Good conceptual and analytical abilities
• Networker and influencer
• Financially literate
• Ability to handle complex situations under pressure
• Clear, concise communicator

Reports

• Reports to BU Marketing Director (solid) and to Country Director (dotted)
• Direct reports (solid line):In country Brand managers, In country connections/media managers.
• Interaction with Zone role