Job Title: Head of Commercial
Reports To: Chief Executive Officer with dotted line to the Commercial Director, East Africa
Location: Uganda
Job Type: Full-Time

Position Summary:
The Commercial Director is responsible for the promotion and sales of all the Company’s products and the growth of the brand of our client.

Key Responsibilities:

• Drive volume and sales growth in the current markets of focus and expansion into new markets.
• Lead, support, and oversee the Agri (Animal Feed and Poultry) and Consumer goods (Dressed Chicken) sales team to ensure they achieve BPIL goals and objectives (hard and soft).
• Plan and execute an effective and efficient marketing campaign and Route to Market strategy to significantly grow our market share in both the Agri and Consumer Goods sectors.
• Maintain excellent customer relations and market intelligence (both at consumer and competitor level).
• Build strong sales teams and be a valued member of the Executive Leadership at BPIL.
• Good working knowledge of finance to effectively manage budgets and optimise product margins.
• Develop, implement, and oversee the sales and marketing strategic plan.
• Compile sales volumes and sales price target for the various products and monitor and drive sales throughout the year to attain the set target.
• Ensure that the sales team and sales support teams are knowledgeable about their products and markets, are fully motivated and energized and are adequately trained.
• Identify export opportunities and work towards achieving steady growth in regional markets.
• Manage customer relations in the best way possible, ensuring quality service as well as building a comprehensive and detailed customer base.
• Manage relations with relevant government ministries and departments whose policies and regulations an impact our business.
• Build up and provide direction to the marketing team to ensure our brands are leading the market.
• Keep management and board well informed about the market trends, competitor activity and pricing performance of our products, opportunities, and threats.
• Ensure commercial staff comply with SOPs.
• Manage all social media channels, activities, etc.
• Provide support to the Executive Team on Executive initiatives and issues.
• Any other duties that may be assigned to you

Position KPIs

• Revenue Growth
• Market share
• Margin maximization
• Product innovation
• Customer retention
• Brand retention
• Customer satisfaction

Education & Training     

• A relevant degree in Sales and Marketing with an MBA being an added advantage.

Skills & Experience     

• Minimum of 15+ years’ experience in a senior position with direct P&L responsibility in a company with over $15 million of annual sales
• Prior training in professional selling skills and in customer care is an added advantage.
• Prior experience in livestock sector a plus but not essential
• High level of Integrity and honesty
• Hard working, persuasive and ability to work under pressure.
• Quick decision making and highly intelligent.
• Collaborator with excellent communication skills (both oral and written) and with strong analytical skills.
• Leadership skills with experience of managing a large staff complement.
• Flair for sales.
• Demonstrated ability to share skills and knowledge with others.
• Ability to work effectively with a diverse population.
• Technology and Social Media savvy

Attitude/Motivation      

• Strong commitment to the mission, vision, values, and our client’s High performance behaviours.