Growth Marketing – East Africa

at Binance
Location Kampala, Uganda
Date Posted October 1, 2022
Category Management
Sales and Marketing
Job Type Contract
Currency UGX


About the job

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?Responsibilities:

  • Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines.
  • Define the strategy and direction for Binance to grow.
  • Drive the implementation and execution of marketing strategies and tactics to achieve key results.
  • Develop and manage strategic partnerships.
  • Work cross-team to maintain a community-focused direction and find growth opportunities (product, CS, etc).


  • Knowledge and interest in the world of cryptocurrency is a must.
  • 8+ years of marketing and growth experience in technology, financial services or fintech companies, of which 4+ was focused on a leadership or management role in a marketing/growth function.
  • Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversations, and revenue generation.
  • Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes.
  • Strong project management capability and detail orientation.
  • Experience growing passionate user or developer communities in order to catalyze market adoption of technologies.
  • Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles.
  • A collaborative approach to working with stakeholders with a variety of reasoned views and expectations.
  • Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures.

Working at Binance

  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire

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