Google Paid Ads Specialist
Location | Kampala, Uganda |
Date Posted | November 10, 2024 |
Category |
IT / Information Technology
|
Job Type |
Full-time
|
Currency | UGX |
Description
Job Summary
We are looking for an experienced Google Paid Ads Specialist to join our digital marketing team. In this role, you will be responsible for creating, managing, and optimizing Google Ads campaigns that drive high-quality traffic, generate leads, and boost conversions. If you have a passion for data-driven marketing and expertise in Google Ads.
- Minimum Qualification : Certificate
- Experience Level : Mid level
- Experience Length : 1 year
Job Description/Requirements
Responsibilities:
- Develop, execute, and optimize Google Ads campaigns across Search, Display, and YouTube to achieve marketing goals.
- Conduct keyword research and competitor analysis to create high-performing ad groups and keywords.
- Write compelling ad copy and design creative assets that maximize click-through rates and conversions.
- Monitor campaign performance metrics, analyze trends, and report on ROI and KPIs.
- Perform A/B testing to optimize ad performance and drive continuous improvement.
- Manage campaign budgets effectively, ensuring the best possible return on investment.
- Stay current with Google Ads trends, tools, and best practices.
Requirements:
- Proven experience managing Google Ads campaigns with a strong understanding of SEM and PPC best practices.
- Proficiency in Google Ads Manager, Google Analytics, and Google Tag Manager.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of keyword research, bidding strategies, and ad optimization techniques.
- Detail-oriented with strong organizational and project management skills.
Preferred Skills:
- Experience with other PPC platforms (Bing Ads, Facebook Ads) is a plus.
- Knowledge of e-commerce, lead generation, or retargeting strategies.
- Certification in Google Ads (preferred but not required).
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