JOB DETAILS:

YOUR SEAT AWAITS.

GENERAL TRADE SALES MANAGER NEEDED.

Overall Purpose Of The Job

The Sales Manager – General Trade is responsible for driving sales growth, managing distributor networks, and ensuring strong market coverage across traditional retail channels (e.g., wholesalers, kiosks, small shops & informal traders). The role focuses on achieving revenue targets, building relationships, and executing trade strategies effectively.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and distribution targets
• Manage and grow distributor and wholesaler networks, ensuring stock availability
• Expand market coverage by onboarding new outlets and strengthening existing ones
• Lead, coach, and monitor field sales teams to drive performance
• Execute trade promotions and ensure strong in-store visibility and merchandising
• Track sales performance, analyze market trends and report insights

Candidate's Profile

• Bachelor's degree in Business, Marketing, or related field
• 5+ years of experience in sales, preferably in general trade/FMCG
• Strong understanding of traditional retail channels
• Proven track record of achieving sales targets
• Excellent leadership and negotiation skills
• Computer knowledge – Microsoft office suite
• Valid driving license with not less than 3 years' experience.

Send your Application to  hr@kenchic.com