JOB DETAILS:
Psalms Food Industries Limited is a leading snacks manufacturing company in Uganda under the brand names Sumz and Afrikan Harvest. Following our expansion, we are seeking a dynamic General Manager- Sales and Marketing to lead our marketing strategy and drive growth for our brand and product portfolio.

Role Overview:
As the GM- Sales and Marketing, you will:
✓ Supervise the Sales and Marketing managers.
✓ Develop and execute marketing strategies to boost brand visibility, customer acquisition, and revenue growth.
✓ Lead a high-performing marketing team and oversee brand management for Sumz and other products.

✓ Plan and manage multi-channel campaigns (digital, social media, events, etc.) to maximize ROI.

✓ Conduct market research, analyze trends, and use data-driven insights to inform decisions.
✓ Track and report on KPIs to measure sales and marketing success.

✓ Coordinate effectively with other functions (Finance, HR, IT, Procurement, Manufacturing, and Operations) to achieve business goals.

Key Performance Indicators (KPIs):
• Revenue Growth
• Market Share Expansion
• Customer Acquisition Cost (CAC)
• Achieve a 5:1 Return on Marketing Investment (ROMI)
• Brand Awareness
• Lead Generation & Conversion Rates
• Customer Retention Rate
• Digital Engagement (website traffic, CTR, social media)
• Campaign ROI

Technical Competences
• Understanding and knowledge of sales and marketing.
• Strong analytical, organizational, and creative thinking skills.

• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• The ability to understand and follow company policy and procedures.

Behavioral Competences
• Versatile and good team player.
• High integrity.
• Result-oriented.
• Creative and innovative thinking.
• Quick decision-making and judgment.
• Flexible and highly receptive to change.
• The ability to work under pressure and minimum supervision.

Qualifications:
• A degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of marketing experience, with 5+ years in FMCG/food industry leadership.

• Proven success in brand management, digital marketing, and campaign execution.
• Strong analytical, leadership, and communication skills.
• Proficiency in CRM, Google Analytics, and social media tools.