Entrepreneurship & Marketing Officer
Location | Kampala, Uganda |
Date Posted | May 9, 2025 |
Category | Sales and Marketing |
Job Type | Full-time |
Currency | UGX |
Description

JOB DETAILS:
Job Summary
Responsible for driving young women enterprise business growth and maintaining strong customer relationships by coordinating private sector engagement, and entrepreneurship development among participating young people.
Roles & Responsibilities
Capacity Building
- Participate in livelihood and market assessment including enterprise viability and barrier analysis to inform market-relevant skilling for young women.
- Support POs and peer trainers to facilitate YSLA members to prepare business plans to anchor business with a purpose drive.
- Conduct business diagnosis and customized trainings in key areas of need for young women’s business growth.
- Support Skilling Officers and peer trainers to provide tailored cohort-based training and mentorship on business development, including market analysis, business planning, financial management, and marketing.
- Identify market needs and skills gaps and provide relevant needs-based capacity development.
- Identify potential growth sectors, opportunities, business relationships and partnerships.
- Develop a comprehensive business development strategy which aligns with SIYEP skilling focus in AFARD.
- Offer customized business development services to young women businesses, including guidance on product development, registration, and marketing.
- Ensures gender and safeguarding and disability inclusion are mainstreamed in the program activities.
Access to markets
- Provide market linkages with traders, large-scale buyers or processors and other existing marketing platforms and networks and enroll participants on AFARD FAMIS digital marketing platform.
- Organize Seasonal markets for young women in agribusiness.
- Support, train and coach young women on market standards to improve on agronomic practices
- Develop and maintain a database of key market actors and operators to strengthen and expand market opportunities
- Facilitate linkages between young women entrepreneurs and inputs and output market actors
- Coach POs, peer trainers, marketing committees and young women in agribusiness in collective marketing.
Access to Finance
- Provide financial literacy education for the rural young women.
- Facilitate linkage banking, youth SACCO formation, strengthening & linkages to government programs
Partnership and Networking:
- Liaise with local businesses, employers, and industries to create job placement opportunities, internships, and apprenticeships for trained young people.
- Leverage networks to connect youth-led businesses with potential customers, investors, and collaborators.
Monitoring and Evaluation
- Monitor and analyze market trends, customer behavior, and industry developments.
- Report on business growth and marketing performance
Person specifications:
- Bachelor’s degree in Marketing, Entrepreneurship, Economics, Business Administration, or related field.
- A minimum of 3 year’s experience in Youth Entrepreneurship, marketing, youth business development
- Demonstrated experience in designing and implementing business development programs for young people in rural settings.
- Strong understanding of market analysis, business planning, financial management, and value chain development.
- Proven experience in providing training and technical assistance to startups and Micro Small and Medium scale Enterprises.
- Excellent networking, negotiation, and partnership-building skills.
- Familiarity with financial inclusion and access to finance initiatives.
- Strong communication and interpersonal skills, both written and verbal.
- High level of honesty, integrity, and accountability.
- Strong business acumen and ability to achieve results with minimum supervision.
- Ability to work in teams and build collaborative relationships.
- Familiar with digital marketing tools and platforms.
- Willingness to travel to remote districts of Uganda as and when required.
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