Entrepreneurship & Marketing Officer

at Agency For Accelerated Regional Development (AFARD)
Location Kampala, Uganda
Date Posted May 9, 2025
Category Sales and Marketing
Job Type Full-time
Currency UGX

Description

JOB DETAILS:

Job Summary

Responsible for driving young women enterprise business growth and maintaining strong customer relationships by coordinating private sector engagement, and entrepreneurship development among participating young people.

Roles    & Responsibilities

Capacity Building 

  • Participate in livelihood and market assessment including enterprise viability and barrier analysis to inform market-relevant skilling for young women.
  • Support POs and peer trainers to facilitate YSLA members to prepare business plans to anchor business with a purpose drive.
  • Conduct business diagnosis and customized trainings in key areas of need for young women’s business growth.
  • Support Skilling Officers and peer trainers to provide tailored cohort-based training and mentorship on business development, including market analysis, business planning, financial management, and marketing.
  • Identify market needs and skills gaps and provide relevant needs-based capacity development.
  • Identify potential growth sectors, opportunities, business relationships and partnerships.
  • Develop a comprehensive business development strategy which aligns with SIYEP skilling focus in AFARD.
  • Offer customized business development services to young women businesses, including guidance on product development, registration, and marketing.
  • Ensures gender and safeguarding and disability inclusion are mainstreamed in the program activities.

Access to markets

  • Provide market linkages with traders, large-scale buyers or processors and other existing marketing platforms and networks and enroll participants on AFARD FAMIS digital marketing platform.
  • Organize Seasonal markets for young women in agribusiness.
  • Support, train and coach young women on market standards to improve on agronomic practices
  • Develop and maintain a database of key market actors and operators to strengthen and expand market opportunities
  • Facilitate linkages between young women entrepreneurs and inputs and output market actors
  • Coach POs, peer trainers, marketing committees and young women in agribusiness in collective marketing.

Access to Finance

  • Provide financial literacy education for the rural young women.
  • Facilitate linkage banking, youth SACCO formation, strengthening & linkages to government programs

Partnership and Networking:

  • Liaise with local businesses, employers, and industries to create job placement opportunities, internships, and apprenticeships for trained young people.
  • Leverage networks to connect youth-led businesses with potential customers, investors, and collaborators.

Monitoring and Evaluation

  • Monitor and analyze market trends, customer behavior, and industry developments.
  • Report on business growth and marketing performance


Person specifications:

  • Bachelor’s degree in Marketing, Entrepreneurship, Economics, Business Administration, or related field.
  • A minimum of 3 year’s experience in Youth Entrepreneurship, marketing, youth business development
  • Demonstrated experience in designing and implementing business development programs for young people in rural settings.
  • Strong understanding of market analysis, business planning, financial management, and value chain development.
  • Proven experience in providing training and technical assistance to startups and Micro Small and Medium scale Enterprises.
  • Excellent networking, negotiation, and partnership-building skills.
  • Familiarity with financial inclusion and access to finance initiatives.
  • Strong communication and interpersonal skills, both written and verbal.
  • High level of honesty, integrity, and accountability.
  • Strong business acumen and ability to achieve results with minimum supervision.
  • Ability to work in teams and build collaborative relationships.
  • Familiar with digital marketing tools and platforms.
  • Willingness to travel to remote districts of Uganda as and when required.
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