JOB DETAILS:

VAAL Real Estate is hiring a Digital Media Buyer with the following duties and responsibilities;

Duties & Responsibilities

• • Plan, set up, monitor and optimize digital advertising campaigns across social media platforms, Google Ads and other paid media channels.
  • Lead media buying and audience targeting strategies across digital platforms, ensuring cost-effective delivery of marketing objectives.
  • Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL and CPA, and compile clear reports with actionable insights.
  • Collaborate with the Digital Marketing Manager to develop and update the quarterly digital strategy.
  • Liaise with any engaged external digital agencies to ensure accurate implementation of paid media and performance strategies.
  • Manage advertising budgets, ensuring efficient allocation to deliver maximum ROI.
  • Stay up to date with platform changes, ad policy updates, and industry trends to continuously improve targeting and spend efficiency.
  • Provide input on content direction and digital creatives, guided by performance insights and audience behavior.
  • Support the wider marketing team in driving brand awareness, lead generation and conversion initiatives.
  • Conduct keyword research, audience segmentation and competitor analysis to maximize campaign effectiveness.

Required Qualifications & Skills

• Bachelor’s Degree in Marketing, Business or related field.
• Proven experience (3+ years) managing paid digital campaigns with demonstrable ROI.
• Strong expertise in Google Ads, Meta Ads and LinkedIn Ads.
• Hands-on experience with analytics and reporting tools (Google Analytics, Tag Manager, Data Studio, etc.).
• Excellent understanding of lead generation, remarketing and funnel strategies.
• Strong analytical skills and ability to interpret data into actionable insights.
• Creative mindset with the ability to collaborate with designers and content creators.
• Real estate or high-value product digital marketing experience is a plus.