Digital Marketing Manager

at Labour College of East Africa (LCEA)
Location Kampala, Uganda
Date Posted February 1, 2025
Category Advertising
IT / Information Technology
Management
Sales and Marketing
Job Type Full-time
Currency UGX

Description

Job Summary

As a digital marketing Manager, you will be responsible for developing, implementing and managing digital marketing strategies to promote our brand. Managing Social media campaigns and collaborating with the team.

  • Minimum Qualification : Bachelors
  • Experience Level : Entry level
  • Experience Length : 2 years

Job Description/Requirements

We are inviting passionate and qualified candidates to apply to join our team as a digital marketing Manager.

Role Summary:

As a digital marketing Manager, you will be responsible for developing, implementing and managing digital marketing strategies to promote our brand. Managing Social media campaigns and collaborating with the team.

Duties/Responsibilities

  • Content creation; Develop engaging content, including images, videos, and copywriting for social media platforms.
  • IMC Marketing Planning: Plan and execute intergrade marketing campaigns across various channels, including social media, PR, and paid advertising, etc.
  • Social Media Marketing: Create and publish engaging social media content daily across Instagram, face book, TikTok, Twitter and YouTube.
  • Influencer Partnership: Identify and collaborate with influencers who align with our brand values.Develop and execute influencer marketing campaigns to reach a wider audience.
  • Market research conduct ongoing t research on industry trends, competitor activities, and target audience preference
  • Campaign Planning and Execution: Develop and implement comprehensive marketing campaigns to build brand awareness.
  • Campaign management: Oversee the execution of marketing campaigns, monitor budgets and track performance metrics.
  • Campaign optimization: Continuously analyze campaign data identity areas for improvement and optimization performance
  • Assist with various tasks as required

Key Requirements:

  • A bachelor’s degree program in marketing, communications, or a related field; an advanced degree or certification in digital marketing is a plus.
  • 2+ years of proven experience in digital marketing or a similar role, with a track record of successful marketing campaigns and initiatives.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Hubs pot, Adobe and content management systems.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Creative thinking and problem-solving abilities, with a passion for staying ahead of digital marketing trends and emerging technologies.
  • Detail-oriented and organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
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