• Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed
• Contribute to social media postings and management of social media accounts and content calendar
• Update web content, working with digital marketing, product marketing, and creative.
• Work with product marketing and sales, develop content strategies and materials to support the sales cycle
• Keep up with current industry trends and topics to ensure effective communications
• Collaborate with product marketing to develop industry and role-based messaging
• Copy edit and review content for messaging, style guidelines, brand consistency, and voice.
• Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs
• Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
• Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
• Build and track benchmarks for measuring success
• Implement new tools and processes for effective creation and measurement of content.
• Ensure that all communications adhere to brand and communications standards and are written consistently.
• Provide accurate and timely project reporting on all content marketing activities
• Working with digital marketing, develop and execute campaigns to drive engagement with content
• Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
• Direct  social media strategy
• Manage social media presence to grow followers and engagement, particularly among influencers

What we are looking for

• A Bachelor’s degree
• 3- 5 years of experience in marketing, communications, or writing-focused roles
• Excellent written skills for online and print
• Excellent communication and collaboration skills
• Strong analytical capability
• Proficiency with Microsoft Office required
• Experience with Web Content Management Systems, HTML, Marketo, and Adobe Creative Cloud a plus
• Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities