Position Summary:

The Digital Content Manager plays a pivotal role in promotion and marketing for brands and companies. The Digital Content Manager will brainstorm, design and implement innovative and effective approaches for sharing high-impact content via the client’s digital and social platforms and for engaging the respective audiences.

Key responsibilities include;

• Overseeing daily content activity on client’s social media networks. This will include generating content, management, scheduling and responding to posts along with client liaison and approval flow.

• The individual must be highly personable and be an exceptional storyteller with the ability to bring rich details alive within the primary forms of online social content (social posts, videos and photos). Must have outstanding attention to detail (especially when it comes to grammar and writing), and ability to manage several different pieces of information at once. Ability to crack the whip and stay tight to timelines is an absolute must. Miscellaneous administrative tasks, including report writing and other similar tasks.

• The ideal candidate will possess a high degree of initiative, motivation, flexibility, self-direction and strategic thinking and a passion for storytelling, social media and audience engagement. The job will require a high level of collaboration and a commitment to finding ways to improve delivery of content through coordinated complementary efforts.

Duties and Responsibilities:

• Identifying compelling story ideas and creating digital content that is relevant, informative and impactful with attention paid to quality, style and format.

• Distributing content across the client’s social media channels and related properties keeping in mind multiplatform utility, search engine optimization and maximizing user experience.

• Participate as a collaborative member of the M-idea editorial team, managing an editorial calendar outlining daily and weekly strategic promotion of online content, including news articles, interviews, press releases, photos, videos, podcasts, graphics and other materials highlighting clients research, announcements, programs, initiatives, events, services.

• Managing social media channels, including Facebook, Twitter, LinkedIn, Youtube and Instagram; developing strategy, compelling content, and effective workflows to engage audiences; managing opportunities for publishing, listening and engagement, and representing and personifying the client’s public-facing social media “voice”;

• Developing and implementing a comprehensive digital content distribution strategy including exploring a more robust and strategic use of email marketing, identifying opportunities for contribution and engagement and targeting influencers and other thought leaders to help maximize

client’s visibility, reach and impact and increase engagement with its target audiences;

· Working with operations manager to identify new opportunities for digital content, develop strong relationships and effective communications and work flow processes, and ensure our news content is shared and promoted via all appropriate client channels.

· Participating in client events and activities, live tweeting/posting real-time images, quotes, and other compelling content to the client’s social channels.

Developing KPIs and weekly, monthly and annual reporting on web and social media metrics, using analytics to determine the reach and impact of client’s presence and guide decisions on ways to improve user experience, increase traffic and engagement, structure content and optimize for both owned (CMS) and third party (Twitter, Facebook, YouTube, Instagram, LinkedIn, etc.) platforms

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Basic Qualifications.

• Bachelor’s degree in communications, marketing, public relations, journalism, English or related discipline.

• Minimum of 2 years work experience creating and distributing digital content, including web, social and email content.

• Demonstrated experience implementing comprehensive social media and digital distribution strategies across channels/platforms and managing an editorial process to maximize the impact of digital content.

• Basic knowledge of image processing or editing tools like Photoshop and illustrator.

• A wide degree of creativity and latitude is expected.

• Experience running social media accounts for a political campaign, apparel company, bar and restaurant, health facility or business corporation.

• Genuine passion for marketing

• Content management systems/blogging platforms

Additional qualifications.

• Excellent writing, editing and verbal communications skills, with strong attention to detail, and a passion for digital and content strategy and associated analytics.

• Analytical, technical, project management and organizational skills.

• Sound editorial judgment, and an ability to multitask, meet deadlines and work under pressure.

• Excellent interpersonal skills and an ability to work collaboratively and thrive in a dynamic, highly decentralized environment.

• Strong research culture

• Team player with a positive, collegial attitude, a high level of professionalism, initiative and adaptability, and a keen sense of humour essential.

• Experience or familiarity with Microsoft Word, Excel, HTML, video, podcasting, blogging, email marketing, content management technologies, and a general comfort working with new technologies. Experience or familiarity with Photoshop, iMovie, Final Cut Pro, and Acrobat a plus.