JOB DETAILS:

SWIFT MINDS: is a Management and Human Resource consultancy firm providing cutting edge
consulting solutions to our clients in Various sectors.

Duties and Responsibilities:
• Content Strategy: Develop and execute a comprehensive content strategy aligned with the company's goals and marketing objectives. Collaborate with the marketing team to identify target audience personas, content themes, and messaging strategies.
• Content Creation: Produce high-quality, original content for digital platforms including website, blog, social media, email newsletters, and digital advertising. Create a wide range of content types such as articles, blog posts, videos, infographics, animations, and interactive experiences.
• Visual Storytelling: Conceptualize and create visually stunning graphics, images, and videos that effectively communicate key messages and engage the audience. Ensure all visual content adheres to brand guidelines and reflects the company's values and identity.
• Social Media Management: Manage and maintain social media channels including but not limited to Facebook, X, LinkedIn, Instagram, and YouTube. Plan and schedule content calendars, monitor engagement, and actively engage with the online community to foster relationships and drive conversations.
• SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic visibility. Conduct keyword research, optimize metadata, and monitor performance metrics to continually refine content strategies and drive traffic to digital assets.
• Analytics and Reporting: Utilize analytics tools such as Google Analytics, social media insights, and marketing automation platforms to track, analyze, and report on the performance of digital content initiatives. Provide regular insights and recommendations to optimize content performance and achieve marketing KPIs.
• Collaboration and Coordination: Collaborate closely with cross-functional teams including marketing, sales, product development, and customer support to ensure alignment of content strategies with business objectives. Coordinate with external vendors, agencies, and partners as needed to support content production and distribution efforts.

Qualifications and Experience
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 2 years of experience in content creation, marketing, or a related field.
Skills: Excellent writing, editing and visual content creation skills; ability to work independently and collaboratively; strong analytical and problem-solving skills.
• Software: Proficient in content management systems (CMS), social media scheduling tools, and graphic design software (e.g., Adobe Creative Cloud).