JOB DETAILS:

Job Purpose

• Develop and implement a comprehensive social media strategy aligned with business and marketing goals.
• Oversee the creation, curation, and scheduling of engaging content across all social media platforms.
• Plan, execute, and optimize multi-channel digital campaigns including SEO, email marketing, social media advertising, and display advertising.
• Maintaining internal and external digital corporate communications platforms, working to make sure they are secure, accurate, and have the best possible user experience
• Provide oversight and editorial rigour for social, blog and other digital content to make sure it is engaging, effective and builds brand reputation
• Monitor digital marketing trends and apply insights to enhance campaign performance and return on investment.
• Implement innovative and scalable growth strategies tailored to online audiences.
• Manage geo-targeted and internet marketing initiatives to improve reach and relevance.
• Track and report on performance metrics for all digital campaigns and platforms.
• Collaborate with the Customer Experience (CEXP) team to monitor the Voice of the Customer and assess the impact of product offerings through digital channels.
• Innovate content formats and distribution tactics to increase engagement, reach, and value across platforms.
• Produce regular social media performance reports through data collection, analysis, and insights sharing.
• Supervise, assign, and evaluate activities of contracted social media influencers.
• Manage relationships with influencers, digital agencies, and other external vendors to ensure brand alignment and performance.
• Perform other duties and special assignments as delegated by the Marketing Manager.

Desired Knowledge, Skills & Abilities

• Bachelor’s degree in marketing, Business, Communications, or a related field from a recognized institution.
• Additional certifications in digital marketing, SEO/SEM, or social media strategy are an added advantage.
• Minimum of 3 years of experience in a similar digital marketing role, preferably in banking, telecom, or other service-oriented sectors.
• Solid experience in B2C digital marketing; B2B experience is an added advantage.
• Strong expertise in social media management, analytics tools, and online engagement strategies.
• Excellent communication, writing, and presentation skills.
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
• Ability to work independently, prioritize tasks, and thrive in a fast-paced, matrixed organization.
• Capable of influencing and aligning cross-functional teams and stakeholders at different organizational levels.
• Proven track record in digital strategy development and stakeholder management