JOB DETAILS:

Job Purpose:
Responsible for content marketing, Digital tie ups like Airtel TV and Music app, continuously running the portfolio and adding partners to the content marketing. He / She will be responsible for controlling the information uploaded to the Airtel website, Airtel TV, and Music app, adding new marketing content to the website / Airtel TV and Music app, and overseeing the content management system (CMS) used to control the information on the website.

Key Deliverables
• Manage Airtel Digital channels
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Create and publish engaging content.
• Edit, proofread, and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to Search Engine Optimization methodology to increase visitors on our website.
• Use content management systems to analyze website traffic and users’ engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop an editorial calendar and ensure the content team is on board.
• Ensure compliance with law (e.g. copyright and data protection).
• Stay up to date with developments and generate new ideas to draw audience’s attention.

Ideal Candidate
• BSc degree in Journalism, Marketing, or relevant field.
• At least 4 years content management Experience.
• Technically sound on digital content.
• Worked as digital manager.
• Influence of digital media content.
• Hands-on experience with MS Office and WordPress.
• Basic technical knowledge of HTML and web publishing.
• Knowledge of SEO and web traffic metrics.
• Familiarity with social media.
• Excellent writing skills in English.
• Attention to detail.
• Good organizational and time-management skills