Copywriter

at Fledge Media Limited
Location Kampala, Uganda
Date Posted April 3, 2024
Category IT / Information Technology
Job Type Full-time
Currency UGX

Description

About the job

We are seeking a talented and creative Copywriter to join our team. The ideal candidate will be responsible for crafting compelling and engaging content across various mediums to effectively communicate our brand message, engage our audience, and drive action. From website copy and blog posts to social media captions and marketing collateral, the Copywriter will play a key role in shaping our brand identity and maintaining consistent messaging across all channels.

Key Responsibilities:

1. Develop clear and concise copy for a variety of mediums, including websites, blog posts, social media, email campaigns, advertisements, and marketing materials.

2. Collaborate with the marketing team to understand brand objectives, target audience, and key messaging points for each project.

3. Conduct thorough research to understand industry trends, customer needs, and competitor strategies to inform content creation.

4. Craft compelling headlines, taglines, and calls-to-action to drive engagement and conversions.

5. Ensure all content is grammatically correct, free of errors, and aligns with brand voice, style guidelines, and tone.

6. Edit and proofread content produced by other team members to maintain quality and consistency.

7. Stay up-to-date on emerging trends and best practices in copywriting, content marketing, and digital communication.

8. Collaborate with designers, marketing managers, and other stakeholders to brainstorm creative ideas and concepts for campaigns and initiatives.

Qualifications:

1. Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

2. Proven experience as a Copywriter or similar role, with a strong portfolio showcasing diverse writing samples.

3. Exceptional writing, editing, and proofreading skills, with meticulous attention to detail.

4. Ability to adapt writing style and tone to suit various audiences, brands, and platforms.

5. Proficiency in SEO principles and keyword optimization techniques.

6. Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.

7. Excellent time management and organizational skills, with the ability to manage multiple projects and deadlines effectively.

8. Strong communication and collaboration skills, with the ability to work well in a team environment.

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