Key Responsibilities

• Capture high-quality videos and photos of hairstyling, beauty treatments, and salon activities for social media and marketing.

• Edit videos, add effects, captions, and music to create engaging and professional content for online platforms.

• Plan and produce content tailored for Instagram, TikTok, YouTube, and other platforms, ensuring alignment with the salon’s brand.

• Record before-and-after hair and beauty transformations, customer testimonials, and behind-the-scenes footage to boost engagement.

• Stay updated on beauty industry trends, viral social media content, and innovative video techniques to keep content fresh and relevant.

• Work closely with stylists and clients to create compelling storytelling content that highlights the salon’s expertise and services.

• Ensure all content aligns with the salon’s visual identity, using the right lighting, angles, and editing styles.

• Organize and schedule posts consistently to maintain audience engagement and grow social media following.

• Monitor engagement metrics (views, likes, shares) and suggest improvements based on performance insights.

• Conduct live sessions, record special salon events, and engage with followers in real time.

Requirements

• At least a diploma in videography, multimedia, or related field.

• Proven experience in video content creation, preferably in the beauty or lifestyle industry.

• Proficiency in video shooting and editing software (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro).

• Strong understanding of social media trends, especially Instagram Reels and TikTok.

• Creative storytelling and an eye for aesthetics and branding.

• Basic photography skills and knowledge of lighting techniques.

• Ability to work independently and meet content deadlines.