Brief Job Summary:

Your mission is to manage the organisation's public image, implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies

Key Duties & Job Responsibilities

Organisational 

• Implement brand storytelling strategies to strongly position Brightermonday Uganda as a thought leader within the recruitment and talent industry.
• Create internal and external communication strategies for Brightermonday.
• Work across the organisations’ focal points to identify media moments, and success stories, develop and implement relevant materials and media outreach.
• Develop and implement a communication strategy that includes media outreach and social media content creation.
• Generate innovative ways to gain quality media coverage across all channels.

Functional 

• Initiate, draft, and edit communications materials, including press kits, fact sheets, infographics and multimedia products.
• Create Marketing and communication content that resonates with the audiences
• Advise colleagues on media relations and handle media inquiries;
• Development and maintenance of media contacts and lists;
• Draft and distribute media advisories, news releases and other materials and design and organise media events, as appropriate, to promote activities of the organisation;
• Advise and assist colleagues to include media outreach activities such as interviews or press briefings.
• Work closely with the organisation’s media partner to continuously shape the organisation’s narratives.;
• Provide effective and timely responses to public information inquiries;
• Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories.
• Arrange and coordinate press conferences, and plan events.
• Support and evaluate the results of communication campaigns with the team

KPIs to measure success

• Increased media coverage.
• Improved brand perception and share of voice.
• Speed and effectiveness of crisis communications.
• Sales ROI and customer satisfaction.
• Page visits and logins.
• Brand valuation.
• Audience engagement.
• Growth channels

Key Relationships

• Group Marketing Head
• Marketing Campaign Manager
• Creative Designers
• Digital Marketing/Performance team
• PR Agency Partners

Person Specifications:

Qualifications: 

• A bachelor's degree in Marketing, Communications, or a related field is preferred.

Years of Experience:

• 5 - 7 years of experience as a communications specialist with proven experience in PR, opinion pieces, Digital, MarCom campaigns, blog content, web content and more
• Previous experience in managing the online communities of B2B brands.
• Previous experience in media production will be an added advantage
• Certifications in Brand and marketing and social media-related courses will be an added advantage.

Skills required to perform the Job: 

• Strong written and verbal communication skills are crucial for effective engagement with community members.
• Ability to understand and address community members' needs, concerns, and feedback is essential.
• Proficiency in creating and curating engaging content to maintain a dynamic and active community across all platforms.
• Capability to gather and analyse community data to derive meaningful insights for business decision-making.
• A genuine passion for the brand's values, products, or services and a strong desire to share that enthusiasm with the community.
• Familiarity with SEO tools and content management systems used in B2B environments
• Impact Storytelling and societal marketing communication campaign.