Communication for Development (C4D) Programmatic and Emergency Roster

at UNICEF - United Nations Children's Fund
Location Kampala, Uganda
Date Posted August 15, 2019
Category NGO
Job Type Full-time
Currency UGX

Description

Organization: UN Children's Fund
Country: Uganda
Closing date: 20 Aug 2019

UNICEF works in some of the world s toughest places, to reach the world s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

About Communication for Development (C4D):

Communication for Development (C4D) is defined as a systematic, planned and evidence based strategic process to promote positive and measurable behaviour and social change that is intrinsically linked to programme elements; uses consultation and participation of children, families, communities and networks, and privileges local contexts; and relies on a mix of communication tools, channels and approaches. C4D is a process of sharing ideas, information and knowledge using a range of communication tools and approaches that contribute to empowering individuals and communities to take informed actions to improve their lives.

UNICEF C4D s design, implementation and monitoring and evaluation framework uses the Social Ecological Model (SEM) to identify opportunities and entry points for interventions that promote individual behavioural and broader social changes, and link behavioural and social change strategies with efforts to strengthen environmental and community support and participation.

The Sustainable Development Goals (SDGs as well as the new UNICEF Strategic Plan 2018-2021 highlight the importance of social accountability, community engagement and behaviour and social change. In UNICEF, this is driven by C4D as a core strategy. Specifically, the UNICEF Strategic Plan 2018-2021 situates C4D in a role that contributes to:

Increased demand for and utilization of services and optimal caregiving/wellbeing practices;Abandonment of harmful social norms and practices across sectors;Enhanced social cohesion and empowerment of communities, adolescents and children, particularly the most marginalized, in decisions and actions to improve their wellbeing;Improved preparedness and enhanced capacity and engagement of communities in humanitarian action resulting in strengthened resilience in relation to health outbreaks, natural hazards, conflicts and protracted crises.

The Plan further highlights how UNICEF can strengthen C4D s contributions to these outcomes, namely through:

Ensuring that there is an enabling policy and programmatic environment, grounded in data, to facilitate behavior and social change;Behavior and social change and engagement platforms at scale at institutional, community and public levels;Systematically supporting capacity development to raise standards of C4D practice.

UNICEF C4D s design, implementation and monitoring and evaluation framework uses the Social Ecological Model (SEM) to identify opportunities and entry points for interventions that promote individual behavioural and broader social changes, and link behavioural and social change strategies with efforts to strengthen environmental and community support and participation.

According to the SEM, individual behaviour and collective action are shaped by the social structures and environment (including regulation and policy as well as physical environments) in which people as individuals and as a society find themselves and are governed by social norms and cultural beliefs within formal and informal networks of interpersonal relations.

As outlined in the UNICEF ESARO C4D Strategic Framework 2015-2017 the SEM facilitates careful consideration of how social and environmental dynamics influence development outcomes at the individual, household, community, institutional and societal level. A global document notes how the model distinguishes five aspects of behavioural determinants: (1) individual- level determinants, including literacy, knowledge, cognitive antecedents (e.g., beliefs, attitudes, and perceived self-efficacy toward specific behaviours), behaviour routines, etc.; (2) interpersonal-level determinants, including social networks, social support groups, social norms, peer influence, etc.; (3) community-level determinants, including community norms, community capacity, community integration, etc.; (4) organizational-level determinants, including organizational capacity, organizational relationships, organizational structures, etc.; and (5) policy and environmental-level determinants, including national and local policies and legislations, environmental constructions, public safety, etc. C4D programming in UNICEF that employs such a model is therefore able to address variables at the level of individual and group knowledge, and in relation to attitudes, beliefs, individual and collective efficacy, motivations, behaviors, social and cultural norms, community and institutional infrastructure, and in relation to policy advocacy and governance .

C4D relies primarily on four strategies - behaviour change communication; social mobilization; communication for social change; and advocacy but is most effective when it follows a multi-strategy approach. In development programming, programmes that implement C4D strategies are generally more effective at motivating policy makers, communities, families and care-givers to create demand for, and utilization of quality services, and to adopt positive, healthy and protective behaviours. Communication for development programming therefore empowers individuals and communities (as rights holders) with knowledge that would facilitate and promote positive attitudes, practices and values that enable informed decision making and utilization of services.

In Emergency situations, these strategic approaches are still appropriate. C4D in emergencies remains a consultative process among communication specialists, technical experts, local change agents and communities address[ing] the knowledge, attitudes and practices of individuals, families and communities .C4D programming guided by the SEM also draws on tested social, behavioural and communication theory that may help focus implementation of activities at individual, family, community, organizational and social level and better measure the contribution of communication to social and behaviour change.

In UNICEF, C4D programming operates against several benchmarks, namely; (a) Integration, (b) Partnerships, (c) Evidence-informed, (d) Participatory processes, (e) Strengthen C4D capacity, and (f) Documentation and dissemination of good practices. These benchmarks guide how C4D is to be planned, implemented, monitored and evaluated

C4D in UNICEF Uganda

In UNICEF Uganda, as a strategy, C4D has been at the heart of programming across different sectors. UNICEF supports social and behavior change interventions in UNICEF-supported priority districts through the application of multi-level, evidence-based and equity-focused communication strategies utilizing different communication platforms. Major highlights include the development of the Multi-Sectoral C4D Strategy for Adolescent Girls, the National Communication and Advocacy Strategy for Integrated Early Childhood Development and the roll out of the 22 Key Family Care Practices. The focus has been on strengthening engagement strategies for families, communities and adolescents (in the case of the Adolescent Strategy) to change their knowledge and practices in support of health, protection, education outcomes for children. Major interventions include capacity strengthening of government counterparts at national and district level, NGOs including religious groups to mobilize and support ongoing activities. In addition, the unit has supported districts with microplanning for C4D interventions. These activities have improved the enabling environment for behavior and social change to occur. The unit also supports social mobilization in emergency situations as C4D is often at the forefront of the response to disease outbreaks in Uganda.

C4D is housed within the Strategic Communication and Partnerships Section as one of three pillars (a) Public Advocacy; (b) Communication for Development (including civic engagement and child participation); and (c) Private Sector Partnerships. C4D supports social and behavior change interventions in UNICEF-supported priority districts through the application of multi-level, evidence-based and equity-focused communication strategies utilizing different communication platforms.

The contributions of C4D to programme outcomes are widely acknowledged and documented, albeit often in an ad hoc manner. There are several interrelated reasons for this, relating to the organization, management and implementation of C4D. For example, related to C4D research, monitoring and evaluation, there have been challenges in demonstrating impact of social and behavioral change processes, often tied to limited baseline data, lack of systematic and theory-informed planning for C4D interventions including formative research, limited consideration of other ongoing communicative interventions, and challenges of monitoring slow changing variables such as social norms, among others. This often leads to ad hoc communication interventions that are not evidence based. Such interventions do not have robust targets against which communication results can be measured.

Strategic Shifts in C4D Programming

UNICEF program priorities across the sectors include: Increasing demand for IECD services; supporting child rights to quality education; civic engagement including child and youth participation to increase social accountabilities; adolescent education especially for girls, addressing violence against children in schools and in communities; strengthening birth registration, improved adoption of positive hygiene and sanitation practices , improving the utilization of MNCH services which generally has been low including late initiation of antenatal care, inadequate newborn care and care seeking for danger signs, incomplete immunization, not sleeping under bed-nets etc. Overall the country program seeks to strengthening government systems (and complementary community level structures) to support these priorities.

With regards to C4D, the strategic orientation for 2019-2020 includes:

A C4D Work planning process that is organization wide, results based, costed, with clear monitoring indicators to be reported on at mid-year and end year. This process enables C4D synergies between all programme Output areas (in Health (including HIV, Nutrition, WASH, RMNCAH), Education, and Child Protection) and encourages holistic, integrated implementation of C4D programming following the SEM and global benchmarks for quality C4D.Strengthened in-house national and sub-national capacities to implement and monitor the holistic C4D model, and to enable support to three Zonal Offices to support districts in C4D planning, implementation and M&E.Strengthened C4D institutional structure and capacity of Government of Uganda counterparts in key ministries including MoH, MoES and MoGLSD at the national level and sub-national level as well as approximately 35 implementing partners NGOs.

Strengthened evidence base for C4D through rigorous research, monitoring and evaluation with a focus on capturing changes in knowledge, attitudes, practices, and social norms. The M&E plans will also include evidence generation through operations research to test and determine effective communication approaches.

Purpose/Justification

In light of the above strategic shifts and the need to develop a database/roster of qualified and competent C4D practitioners, the purpose of this external announcement is to attract suitable Communication for Development Specialists (C4D) from outside the organisation for inclusion in UNICEF Uganda s C4D roster for both programmatic and emergency work. The purpose of the C4D roster is to ensure that the UNICEF Uganda s staffing response is in line with the organisation's strategic goals, to support programmatic and emergency preparedness and response through a predictable and coordinated approach. This is not a regular vacancy announcement but rather a call for standby personnel with C4D/ Social and Behaviour Change Communication/ experience in development work and emergencies/disease outbreaks and interested in short term assignments with UNICEF Uganda. Inclusion in the C4D roster does not guarantee any future contractual relations with UNICEF Uganda.

This C4D roster is comprised of external personnel who specialise in a wide array of programmatic and operational areas. As future emergency needs are often difficult to predict, we need to ensure that we have sufficient external staffing capacity in the pipeline, in order to best respond to the needs in every emergency context.

This announcement is targeting external candidates outside of UNICEF Uganda with interest in working for the next 12-24 months.

We are currently looking for Communication for Development Specialists (C4D) in the following areas:

Child Survival & DevelopmentChild ProtectionBasic Education and Adolescent DevelopmentEarly Childhood DevelopmentEmergency C4D/SBCC, including disease outbreak communicationRisk Communication and Community EngagementManagement & ImplementationCommunity OutreachPlanning & Strategy DevelopmentCapacity buildingMonitoring and evaluationPeacebuilding/Humanitarian contextsAccountability to Affected Populations

Once vetted, candidates with suitable profiles will be included in the C4D Roster to be considered for short term (1-6 Months) assignments. Candidates will be responsible for periodically updating their profiles via e-Recruitment. Successful candidates who are being considered for assignments at UNICEF Uganda will receive e-mail queries of interest and availability from the UNICEF Uganda HR team.

Successful applicants will be:

Based in UgandaExpected to deploy within 1 to 2 weeks from confirming interest and availability to UNICEF Uganda;Deployed on 1 to 6-month consultancy (assignments or consultancy (SSA) contracts)

How can you make a difference?

Main duties/Responsibilities

Provide technical support to UNICEF Country Offices, development partners and national governments in the design and implementation of emergency C4D/SBCC including Risk Communication and Community Engagement, evidence-based communication plans of action aiming at: (a) behavior and social change at individual / household and community levels for the adoption of key lifesaving behaviors within humanitarian contexts.; (b) advocacy and social mobilization of decision makers, civil society organizations and social networks (c) increased community participation; (d) increased awareness on key lifesaving interventions through communicationSupport technical assessments and emergency preparedness including strengthening UNICEF s coordination role in emergency responseProvide technical advice on Monitoring and Evaluation of emergency C4D/SBCC activities on the basis of appliedresearch, tools and visits to sites, as well as introducing community-based monitoring. Disseminates communication research findings, ensures exchanges of experience and new methods with government officials, C4D staff and other UNICEF partnersProvide guidance to COs to manage emergency C4D response interventions, organize/manage behavioral research, baseline development, development and testing of culturally relevant communication material and for documentation of C4D interventions.Provide facilitation to build capacity in participatory & social and behaviour change communication in humanitarian settings

To qualify as an advocate for every child you will have

Advanced university degree in communication for development of the social/behavioral sciences (Sociology, Anthropology, Psychology, community-based development, Health Education) with emphasis on participatory communication, strategic communication planning, social mobilization, participatory research, training and impact evaluation of communication interventions.

A minimum of 5 years of progressively responsible work experience in the planning and management of communication for development programmes, including experience in Emergency settings, with practical experience in the adaptation and application of communication planning processes tailored to Humanitarian contexts. Experience in the field of Communication for Development/ Social and Behavior Change Communication in a UN/Humanitarian organization and particularly in emergency/humanitarian context is an asset.

For every Child, you demonstrate

UNICEF s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The competencies required for this roles are

Knowledge of current developments in the field of development programming for Communication for Development/Social Behaviour Change CommunicationKnowledge of current developments in the fields of risk communication and community engagement and emergency Communication for Development/Social and Behavior Change Communication.Training in strategic communication planning, social and behaviour analysis, formative research and evaluation of communication interventions.Relevant experience in emergency context dealing with natural and humanitarian emergenciesProven experience in rapid assessments, social data methods and analysis, including participatory and qualitative methods such as Participatory Action Research, Appreciative Inquiry, Focus Group Discussion, etc.Proven skills in communication, networking, advocacy and negotiation.Ability to organise and implement training, including development of curricula and methodologies.Knowledge of the social, political and economic environment of UgandaAbility to express clearly and concisely ideas and concepts in written and oral form.Computer skills, and various office applications.Negotiation and coordination skills

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

This is not a regular vacancy announcement but rather a call for standby personnel with C4D/ Social and Behaviour Change Communication/ experience in development work and emergencies/disease outbreaks and interested in short term assignments with UNICEF Uganda. Inclusion in the C4D roster does not guarantee any future contractual relations with UNICEF Uganda.

Applying Instructions

How to apply:

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link

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