Longhorn Publishers PLC is a leading publishing company specializing in educational and leisure Publications and Language Services for the Eastern and Central African region, with subsidiaries in Uganda, Tanzania, and  Rwanda. Longhorn has a business presence in Malawi, South Sudan, and Zambia.

The business seeks to fill the Business Advisor vacancy.

Business Advisors - 1 position

Department: Commercial

Reports to: Country Operations Manager

Job purpose/ Summary 

The job holder will be in charge of planning and executing sales promotion activities in order to grow sales for Longhorn Publishers’ products, print and digital in the assigned region.

They will execute sales promotion strategies with an aim of ensuring the set regional sales revenue budgets are achieved through efficient and optimal use of company resources allocated to the sales function in the region.

Key performance indicators are based on achieving sales and adoptions of Longhorn Publishers’ frontlist and back-list titles and achieving yearly sales targets in their territory and managing Sales Representatives.

Key responsibilities 

Sales & Marketing 

• Developing and implementing monthly and weekly sales plans for the team within their respective territory.

• Identify and develop new markets in the region to ensure growth in sales revenue.

• Ensure the achievement of the budgeted sales and revenue targets for the territory.

• Implement strategies and systems to support the achievement of the budgeted sales and revenue target.

• Be the account managers of the regional outlets, handling any queries and debt collection.

• Ensure outlets are well stocked and Company products are conspicuously displayed. B. Relationship Management

• Planning and implementing teacher workshops and seminars on capacity building.

• Building Collaborative relationships with key stakeholders in the education sector and nonconventional markets.

• Ensure regional customers adhere to the trading terms.

• Ensuring that business systems and ethical standards are upheld.

Market Research

• Gathering and communicating market intelligence

• Monitor customer behavior, collect market intelligence to inform product development and formulation of strategies by evaluating customer feedback and prepare weekly reports for the Sales and Marketing Managers.

Qualifications & Experience 

• Bachelor’s Degree in Business Administration/Management/Commerce with an option in Sales.

• 3 years of working experience with experience in managing teams.

• Knowledge in sales, marketing, and customer management.