About the job

How will your ideas contribute to shaping what’s next?

About

As our Brand, Marketing & Communications Advisor – Digital Communications, Asia, you will be a savvy marketing communications professional who is passionate about all things digital. Reporting to the Brand, Marketing & Communications Business Partner, Asia, this role will be responsible for:

• Partnering with the local teams to develop digital marketing campaigns to promote the Asia business. Collecting and analysing data, deriving insights and optimising digital marketing strategies.
• Developing a comprehensive social media strategy to enhance brand visibility and engagement. Establishing a year-round digital content social calendar for Asia.
• Creating and optimising high-quality contents for social media platforms and website. It includes blog posts, project profiles, country landing pages and thought leadership etc.
• Sourcing content to help with localising Asia on the Aurecon website, including imagery.
• Ensure that all content is optimised for SEO, including meta titles and descriptions, internal linking, and keyword usage.
• Utilising meta-analytics and other data sources to track performance, measuring engagement and identifying areas for improvement. Providing regular reports and insights to inform future content strategies.
• Staying abreast of the latest meta trends, algorithms, and best practices. Continuously research and experiment with new reel creation, editing techniques, and audience engagement strategies.
• Developing a collaborative and co-creative working relationship with the Group Digital Communications team to ensure alignment with best practice and overall Digital Communications strategy.