JOB DETAILS:

Role Description

The purpose of the role is to develop and implement marketing strategies gained through customer, shopper and consumer insights to support the growth of the BPIL business.

Key Responsibilities:

Planning and Implementation

• Work with the National Sales Managers and Commercial Executive / Commercial Director to implement the marketing plan.
• Support the development of marketing communications for company messages
• Liaise with the National Sales Managers and Commercial Executive / Director to ensure product communications are in line with BPIL standards.
• Gather customer, shopper and customer insights and develop initiatives to commercialize the opportunities.
• Implement the marketing research plans and cascades findings for effective resource utilization and implementation, including product range extensions, rationalization and packaging optimization.
• Implement product implementation plans that meet corporate standards.
• Work with the National Sales Managers, Customer Service & Logistics, Manager and Commercial Executive / Director to develop customer care tools that minimize customer complaints and maximize loyalty to BPIL.
• Participate in the development of the marketing budget and ensure maximum return on investment.

Coordination

• Coordinate and manage urgent tactical initiatives.
• Coordinate all the various marketing activities with BPIL to maximize synergies.
• Customer care feedback and analysis with the aim of minimizing customer put offs.
• Manage support agencies such as creative, packaging and research

Advisory role to Commercial Executive/Director

• Prepare and submit timely reports on marketing and promotion issues.

Supplier - client chain

• Ensure good networking relationship and communication with key clients.
• Any other duties as may be assigned by the supervisor.

Financial Responsibility

• Supports the achievement of the annual sales budget.
• Develops and manages the Brand and Promotional budget

Any other duties as may be assigned by the supervisor.

Education:

• Minimum of bachelor’s degree in marketing, Business or related field.
• Master's Degree or Post graduate Diploma in Marketing or equivalent.
• Professional qualification in marketing.

Skills and Experience:

• • 5-6 years working experience in a similar role in a world-class commercial business.
  • Proven ability to drive brand development and growth.
  • Proven ability to thrive in a competitive, dynamic, performance driven business.
  • A success track record and looking to really make your mark with a massively exciting and challenging career role.
  • Passionate about consumers, shoppers, and customers.
  • Ability to work across B2B, B2C and DTC operations.
  • Ability to motivate and inspire internal and external stakeholders.
  • A strong strategic planner with a flair for innovation.
  • Brand and Promotions strategy development.
  • Management of creative, advertising and marketing agencies, research agencies, packaging design suppliers.
  • Ability to develop and manage budgets.
  • Research Analysis.
  • Presentation and Interpersonal Communication.
  • Proven leadership skills.

Competencies:

• Value adding (willingness to go an extra mile for BPIL, staff & customers).
• Enthusiasm, passion and encouragement to all.
• Strong commitment to the mission, vision and values of BPIL.
• Result driven.